Friday 15 October 2010

Marketing Daily - Starbucks, L'Oreal, Clinton Cards, Malibu and Cadbury

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Starbucks trials new O2 location-based mobile marketing service
Sarah Shearman,
15 October 2010
 

Starbucks and L'Oréal are to deliver highly targeted location-based ads via SMS...
Starbucks: to deliver targeted location-based ads to O2 customers
 
 
Coca-Cola launches integrated campaign for Powerade Zero
Loulla-Mae Eleftheriou-Smith,
15 October 2010
 

Coca-Cola has launched an integrated advertising campaign supporting Powerade Zero, as it...
Powerade Zero: focus of new integrated ad campaign
 
 
Clinton Cards to introduce online card personalisation
Ben Bold,
14 October 2010
 

Clinton Cards plans to relaunch its website in the new year and...
Clinton Cards: ito overhaul its online business
 
 
Malibu partners with Alesha Dixon to promote winter cocktails range
Loulla-Mae Eleftheriou-Smith,
15 October 2010
 

Caribbean rum brand Malibu has partnered with Alesha Dixon to launch a...
Alesha Dixon: marketing Malibu's range of winter cocktails
 
 
Cadbury introduces 'most pampered bar in the world'
Sara Kimberley,
15 October 2010
 

Cadbury is launching a tongue-in-cheek ad for its new chocolate creation, Cadbury...
Cadbury introduces 'most pampered bar in the world'
 
 
Wall Street film helps Smart deliver 712,000 impacts
Katherine Levy,
15 October 2010
 

Michael Douglas' re-appearance in the second Wall Street film, 'Wall Street: Money...
Smart Fortwo: Wall Street film sequel helped deliver 712,000 impacts
 
 
 
Also in the News
 
AOP SUMMIT: GNM plans to launch three apps before Christmas
Arif Durrani,
15 October 2010
 
AOP SUMMIT 2010: Google is very transparent, says UK boss
Maisie McCabe,
15 October 2010
 
AOP SUMMIT 2010: 'Online publishers must learn from newspaper design'
Ben Bold,
15 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Sainsbury's Justin King slams retail skills shortage
Hugh Salmon
 

On Brand Republic, the line breaks read more easily on my Home Page than on the individual post. I don't...
 
 
5 Bubbles with added bling
Greg Taylor
 

Diet Coke Great Britain, cult celebrity jewellery designer, Johnny Rocket, and Selfridges department store bring you the limited edition 'Diet...
 
 
Redundancy Is Electric
Rachel Brushfield
 

I got home from two days in London yesterday to find no electricity. Tripping hadn't happened, the fridge was cold,...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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