Tuesday, 12 October 2010

Campaign Daily Fix - Coors Light, UK adspend, NatMag100 Awards, WKD, The Simpsons

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Campaign Daily Fix
 
12 October 2010  
Latest News
VCCP picks up £3 million Coors Light advertising account
VCCP picks up £3 million Coors Light advertising account
Matt Williams, 12 October 2010

Coors Light, the Molson Coors brand, has appointed VCCP to handle its £3 million advertising account.

 
UK adspend returns to double digit growth
UK adspend returns to double digit growth
Katherine Levy, 12 October 2010

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen's latest Global AdView Pulse report.

 
Carat wins £250k NatMag 100 Award for client Debenhams
Carat wins £250k NatMag 100 Award for client Debenhams
Katherine Levy, 11 October 2010

Carat has been awarded the £250,000 NatMag 100 Award for the work it produced on behalf of its client Debenhams.

 
WKD: campaign follows fictional employee on the run
WKD social media campaign to follow rogue employee
Sara Kimberley, 12 October 2010

Beverage Brand-owned alcopop drink WKD is to launch a tongue-in-cheek social media campaign created by Elvis that follows the activity of a fictional former employee on the run.

 
The Simpsons: subject of controversial Banksy opening sequence
Banksy creates controversial Simpsons sequence
Loulla-Mae Eleftheriou-Smith, 12 October 2010

Graffiti artist Banksy has created a controversial opening sequence for 'The Simpsons', which takes a dig at the show's owner, Twentieth Century Fox.

 
 
Also in the News
NI poaches Discovery's Rey and appoints chief marketer
Sara Kimberley, 12 October 2010
Deadline looms for Google YouView challenge
Maisie McCabe, 12 October 2010
Financial Times iPad app brings in £1m
Staff, 12 October 2010
 
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Latest Work
Fuller’s ‘walk’ by DCH
Fuller's 'walk' by DCH
11 October 2010

'Top Gear' presenter James May is the new face of London Pride, fronting a new television campaign for the Fuller's ale.

 
Epson 'engineered for speed' by Albion
Epson 'engineered for speed' by Albion
07 October 2010

Epson, the technology company, has launched an online campaign for its new range of inkjet printers directed by Top Gear director Phil Churchwood.

 
More Work
 
Blogs
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If it isn't about the ideas, what is it about ?
Steve Henry

    Went down to Buck college last week. Gave the students 2 briefs. Warburtons Bread. The Problem is :...

Bernbach on how life works
Dave Trott

Bill Bernbach said "In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the...

Awards show it is possible to make profitable use of staff
Bob Willott

One of the industry's most common financial grumbles these days is that it's impossible to keep staff costs down to...

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