Wednesday, 13 October 2010

Campaign Daily Fix - Ryanair, Renault-Nissan, Publicis, BBC, Renault ads

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Campaign Daily Fix
 
13 October 2010  
Latest News
Ryanair's ad, challenged by easyJet
EasyJet triumphs over Ryanair
Loulla-Mae Eleftheriou-Smith, 13 October 2010

EasyJet has notched the latest victory in its tit-for-tat battle with rival Ryanair after its complaint over one of its ads has resulted in it being banned by the watchdog...

 
Renault-Nissan Alliance appoints OMD as Media AOR
Renault-Nissan Alliance appoints OMD in India
Campaign India, 13 October 2010

The Renault-Nissan Alliance has appointed OMD India as the media agency for both its brands - Renault and Nissan in India.

 
Richard Pinder: Publicis Worldwide chief operating officer
Consumers want purpose-inspired brands, claims Publicis Worldwide COO
Daniel Farey-Jones, 13 October 2010

Advertising needs to change as Western consumers gravitate towards 'purpose-inspired' businesses and turn away from rampant consumerism, according to Publicis Worldwide chief operating officer Richard Pinder.

 
Sharon Baylay, the BBC's director of marketing, communications and audiences
BBC's top marketer to leave after role cut
Daniel Farey-Jones, 13 October 2010

Sharon Baylay, the BBC's director of marketing, communications and audiences, is to leave in the spring as part of a reduction in the size of the corporation's executive board.

 
Online banner ads push the tongue in cheek message
Renault launches next wave of ads for Megane
John Reynolds, 13 October 2010

Publicis has created the next wave of advertising for Renault's Megane car marque, the provocative comic ads which pose the question ' Can a car change a town?'

 
 
Also in the News
Channel 4 boosts film investment
Maisie McCabe, 13 October 2010
Times exec says paywall not aimed at 'young people'
Staff, 13 October 2010
 
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Latest Work
Cadbury Fingers 'world party' by Adam & Eve
Cadbury Fingers 'world party' by Adam & Eve
13 October 2010

Cadbury Fingers has launched a new spot to show the product is a treat for the good times and celebrations.

 
Nissan 'Leaf' by TBWA\Chait\Day
Nissan 'Leaf' by TBWA\Chait\Day
16 September 2010

Nissan has launched a US TV campaign following the journey of a polar bear to promote its Leaf model.

 
BBC iPlayer 'the next level' by Rainey Kelly Campbell Roalfe Y&R
BBC iPlayer 'the next level' by RKCR/Y&R
16 September 2010

The BBC has launched an ad to promote the new BBC iPlayer.

 
McCain 'pride' by Beattie McGuinness Bungay
McCain 'pride' by Beattie McGuinness Bungay
15 September 2010

McCain is launching a TV ad focusing on building a deeper emotional connection with consumers and aiming to show that nobody understands British families quite like McCain.

 
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Blogs
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    Went down to Buck college last week. Gave the students 2 briefs. Warburtons Bread. The Problem is :...

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ITV's submission to the House of Lords Communications Committee, which is investigating the television advertising market, is under embargo until...

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