Wednesday, 27 October 2010

Breaking news from Brand Republic - Shelter, Channel 4, Oxfam, Bin Weevils, Co-op, BA, BR Video

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Shelter takes aim at Government housing cuts
Shelter takes aim at Government housing cuts
by Sara Kimberley
27 October 2010, 08:28AM
Shelter, the housing and homelessness charity, is launching an ad campaign that claims anyone could lose their home this Christmas, as the Government prepares to make cuts to housing budgets.
Dan Brooke confirmed as marketing leader of Channel 4
Dan Brooke confirmed as marketing leader of Channel 4
by Arif Durrani
27 October 2010, 09:54AM
Channel 4 has confirmed Dan Brooke will join its executive leadership and lead all marketing, communications and corporate relations at the broadcaster, as first tipped by Campaign.
Oxfam's climate change ad escapes ban
Oxfam's climate change ad escapes ban
by John Reynolds
27 October 2010, 08:53AM
Oxfam has escaped a ban for one of its poster ads that linked climate change to people dying.
Bin Weevils launches social video on demand
Bin Weevils launches social video on demand
by Maisie McCabe
27 October 2010, 09:00AM
Bin Weevils, the entertainment platform for children aged seven to 12, has signed a deal to offer Cartoon Network and Nickelodeon programming on a new "social video on demand" service.
Former Co-op man to head up marketing for LNT Group
Former Co-op man to head up marketing for LNT Group
by John Reynolds
27 October 2010, 08:30AM
Patrick Allen, the former director of marketing at the Co-operative, has resurfaced as group marketing director of the company owned by one of the richest enterpreneurs in the country.
British Airways extends mobile boarding to Blackberry and Android
British Airways extends mobile boarding to Blackberry and Android
by Loulla-Mae Eleftheriou-Smith
27 October 2010, 09:00AM
British Airways has extended its mobile boarding passes to Blackberry and Android devices, following the success of its iPhone app.
BR Video: Asda gets public vote for cheapest supermarket
BR Video: Asda gets public vote for cheapest supermarket
by Daniel Farey-Jones
27 October 2010, 09:01AM
Asda comes ahead of Tesco in perceptions of the cheapest supermarket to shop at, according to members of the public interviewed in the latest BR Video.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
The newspaper readership habits of young adults
The newspaper readership habits of young adults
by Katherine Page
27 October 2010, 08:30AM
As Independent Print launches its new condensed quality paper i, NRS looks at the readership trends among younger adults to judge the off-shoot's prospects.
Countdown to the spending review
Countdown to the spending review
by Gavin Hilton
20 October 2010, 09:01AM
The government's spending review is published today at 12:30pm; new research from RAPP looks at the possible impact it will have on brands and whether the potential cuts could damage hopes for the 'Big Society'.
Think BR

'Modern & accessible': MediaCom's Claudine Collins casts an expert eye over the i

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Also in the news
Media buyers welcome the arrival of i, the 'newspaper for the 21st century'
by Staff, 26 October 2010, 04:33PM
Posters aim to 'immortalise' BP's Gulf of Mexico oil disaster
by Ben Bold, 26 October 2010, 11:35AM
Daybreak slumps to record low
by Maisie McCabe, 26 October 2010, 03:15PM
Samsung signs up as Take That tour sponsor
by Ben Bold, 26 October 2010, 12:45PM
Tesco adds barcode scanner to grocery app
by Sarah Shearman, 26 October 2010, 01:42PM
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