Thursday, 7 October 2010

Marketing Daily - Coca-Cola, Eurostar, British Gas, Findus, and Pot Noodle

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Coca-Cola promotes Howorth to drive activation
John Reynolds,
07 October 2010
 

Coca-Cola has completed its pan-European shake-up of personnel, prompting the appointment of...

Coca-Cola: consolidating its European business units
 
 
Findus culls chief marketing role
John Reynolds,
07 October 2010
 

Findus Group, the owner of Young's Seafood and Crispy Pancakes, is culling...

Findus: crispy pancake owner culls top marketing roll
 
 
Eurostar invests £700m in its fleet
Loulla-Mae Eleftheriou-Smith,
07 October 2010
 

Eurostar has kick started its programme of investment with the purchase of...

Eurostar: upgrades high speed trains
 
 
Pot Noodle launches campaign for GTi range
Mark Banham,
07 October 2010
 

Unilever brand Pot Noodle is to launch a campaign parodying high-octane movie...

Pot Noodle: ad drive for new GTi range breaks on Sunday
 
 
British Gas invests in online energy management tool
Sarah Shearman,
07 October 2010
 

British Gas has signed a commercial agreement worth £20m with online energy...

British Gas: agrees £20m deal with AlertMe
 
 
 
Also in the News
 
First Direct deepens online engagement
Sarah Shearman,
06 October 2010
 
Eva Longoria to heat up 2010 MTV EMAs
Arif Durrani,
07 October 2010
 
Ofcom changes rules on silent calls
Daniel Farey-Jones,
07 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
First Impressions Count
Neville Upton
 

That's what your mother used to say and she makes a good point. Sometimes in business you only get...

 
 
Social Media is Keeping Brands Busy and Evolving
Mel Carson
 

Things have changed around here.   18 months ago I was pumping out 2 or 3 posts a...

 
 
Costa bravo
Ian Moore
 

Have you noticed lately what the staff in Costa do when you fumble hopelessly for your loyalty card? They give...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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