Breaking news from Brand Republic - Daily Mirror, Mars, Apple, Quorn, keyword court cases, Penguin, Allianz, Wilkinson Sword, YouView

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Daily Mirror's plans for online paywall revealed by John Reynolds 19 October 2010, 08:00AM The Daily Mirror is set to become the latest national newspaper brand to charge readers for accessing content online. Mars bolsters power of UK brand team by Gemma Charles 19 October 2010, 08:00AM Mars is overhauling its global confectionery business to give the UK operation greater power to target local consumers and compete more effectively with rivals such as Kraft and Nestlé. Apple breaks $20bn quarterly revenue barrier by Ben Bold 19 October 2010, 09:19AM Apple's fourth-quarter profits have rocketed 70% year on year to $4.31bn (£2.72bn) thanks to the sale of 4.2 million iPads, 14.1 million iPhones and 3.9 million Macs. Quorn targets veggies on TV by John Reynolds 19 October 2010, 08:00AM Premier Foods is shifting the focus of its meat-free food range Quorn back to its vegetarian roots, as it looks to ramp up awareness amid speculation it is about to sell the brand. Big brands gear up for 'keyword' court cases by Sarah Shearman 19 October 2010, 08:00AM A host of big-name brands are preparing to take High Court action against rivals that piggyback Google searches for their websites, according to experts in the legal profession. Penguin switches tactics with TV drive by Andrew McCormick 19 October 2010, 08:00AM Penguin Books is turning to TV to back its publication of the first novel by comedian Dawn French. Allianz set for global ad push by Alex Brownsell 19 October 2010, 08:00AM German financial-services group Allianz is launching its biggest international ad campaign to date. Wilkinson Sword launches £20m marketing campaign by Loulla-Mae Eleftheriou-Smith 19 October 2010, 12:00AM Wilkinson Sword has launched a new television ad campaign for its Hydro razor as part of a £20m marketing push. YouView escapes investigation by Ofcom by Maisie McCabe 19 October 2010, 07:55AM Ofcom has opted not to investigate complaints from Virgin Media and BSkyB that YouView, the internet-connected TV consortium, breached the Competition Act. Adland The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added. View the map  Intelligence The spending power and media habits of X Factor fans by Russell Budden 19 October 2010, 08:00AM Kantar Media's TGI study looks at fans of hit show 'X Factor', revealing their spending power and media consumption habits. Publishing for the post-Loaded generation by Harriet Dennys 13 October 2010, 03:00PM Geoff Campbell, managing director of Bauer Media's men's lifestyle brands, tells Harriet Dennys how the publisher is rethinking the focus for FHM and Zoo to engage with a new generation of magazine readers Think BR When it comes to tobacco advertising, has the last puff of smoke been extinguished? Read the article  Also in the news GMG and Apax consider Trader Media options by Daniel Farey-Jones, 18 October 2010, 03:15PM ZenithOptimedia to split in half in dramatic restructure by Arif Durrani, 18 October 2010, 03:46PM Vogue hosts Fashion's Night In digital shopping event by Katherine Levy, 18 October 2010, 02:45PM Ofcom to investigate Top Up TV-Sky dispute by Maisie McCabe, 18 October 2010, 03:50PM First Direct launches spoof viral films by Ben Bold, 18 October 2010, 03:17PM Latest Blog Entries Are you Facebook's 'Billy No Mates?' Mark Tomkins, TDA, 19 October 2010 LIFE'S A PITCH Dave Trott, 19 October 2010 Cutting the media down to size Alan Mitchell, 19 October 2010 The Great Football Fundraising Event Willem van der Horst, 18 October 2010 ZenithOptimedia to split in half in dramatic restructure Arif Durrani, 18 October 2010 Recession over? Don't start holding your breath yet Bob Willott, 18 October 2010 Latest jobs Senior Project Manager Recruiter Propel Salary £40000 - £45000 per annum + full benefits Location City of London Digital Account Manager Recruiter Direct Recruitment Salary £35k Location London Senior Project Manager Recruiter The Blueprint Salary £50000 - £60000 per annum + Package Location London Account Manager/Senior Account Manager Recruiter Michael Page Marketing Salary £30000 to £35000 per annum Location London Head of Brand Strategy Recruiter Barclaycard Salary negotiable Location London Account Director Recruiter Dynamic New Alliances Salary £35K - £40K Location Crawley Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders