Campaign Daily Fix - Bellwether, EasyJet, The Independent, VW, Bing

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18 October 2010

Latest News Marketing budgets hold steady according to Bellwether Ian Darby, 18 October 2010 Marketing budgets rose slightly during the third quarter but advertisers remain cautious about their prospects, according to the latest IPA/BDO Bellwether Report.   OMD retains £25m pan-Euro easyJet account Katherine Levy, 18 October 2010 EasyJet has retained OMD International to handle its estimated £25m pan-European media planning and buying business following a year long competitive pitch process involving Carat and MEC.   Independent to launch first quality daily newspaper for 25 years Arif Durrani, 18 October 2010 Alexander Lebedev's Independent Print Limited is set to unveil i, the UK's first quality daily newspaper launch for almost 25 years, from next Tuesday (26 October).   Volkswagen unveils biggest cinema ad in six years Sara Kimberley, 18 October 2010 Volkswagen is set to target film lovers next week with "See film differently", its biggest cinema campaign in six years.   Bing to promote forthcoming Jay-Z book Ben Bold, 18 October 2010 NEW YORK - Bing is to publish the entirety of rapper Jay-Z's forthcoming book, 'Decoded', by leaving actual pages in locations across the globe and posting virtual pages on Bing...     Also in the News Lego launches contest to find TV ad stars Maisie McCabe, 18 October 2010 ZenithOptimedia upgrades forecast and predicts three-year growth Ben Bold, 18 October 2010 OMG partners with Ice-TV for branded content reality show Magz Osborne, 18 October 2010   Sign-up for new Campaign email bulletins Sign-up for Campaign's new Daily Fix, breaking news and weekly Creative Fix email bulletins Sign-up for new Campaign email bulletins Latest Work Genius 'stop it' by Adam & Eve 18 October 2010 Genius, the gluten-free bread brand has launched a new campaign featuring an Albert Einstein impersonator.   Argos 'crooner' by CHI & Partners 18 October 2010 Argos has launched it's Christmas campaign featuring a beatboxing Bing Crosby.   AT&T 'rethink possible' by BBDO New York 15 October 2010 AT&T, the American phone operator, has launched a TV spot as part of its Rethink Possible campaign, running in the US.   More Work   Blogs Latest Blog Entries What does a start-up need ? Steve Henry     I was talking to a planner the other day from one of the big agencies. We were talking... Quango & cash Jeremy Lee Cabinet secretary Francis Maude has got his axe out and hacked away at the quangos - or put them on... 3D Projection Mapping onto the Toyota Auris Hybrid Lolly and Nat   In a break from the norm, we thought we'd do a post about our latest work. So instead of... More Blogs Campaign Jobs Content Manager , Purple Consultancy £35000 - £37000 per annum, London Account Managers , Michael Page Marketing £35000 per annum, West End Senior Account Manager x 2 , dnx Up to £35,000, Near Guildford, Surrey Hills Art Director , Creative Recruitment £45K, Junior Planner , Daniel Marks London £25-40k + Excellent Benefits, Central London Senior Digital Designer , Emma & Rachael & You Upto £40k + bens, Search more jobs Manage my bulletins     Unsubscribe from this bulletin   Home     News     About Us     Contact Us     Advertising     Log in       Advertising Jobs     Marketing Jobs     Media Jobs     Digital Jobs     Design jobs     Direct Marketing Jobs   © Haymarket 1957 - 2010 All rights reserved