Wednesday, 20 October 2010

Campaign Daily Fix - Burton's Foods, Sanofi-Aventis, Waitrose, Omnicom, Metro, Clipper Teas

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Campaign Daily Fix
 
20 October 2010  
Latest News
Cadbury Fingers...Adam & Eve ad
Burton's Foods looks to consolidate ad business
Matt Williams, 20 October 2010

Burton's Foods has called a pitch of its advertising account as it looks to consolidate the business into a single agency.

 
Sanofi-Aventis: retained ZenithOptimedia for global media account
ZenithOptimedia retains £285m global Sanofi-Aventis account
Mark Banham, 20 October 2010

French pharmaceutical company Sanofi-Aventis has retained ZenithOptimedia for its estimated £285m global media duties.

 
Waitrose ad : outdoor bred claim was misleading says ASA
Waitrose suffers first ad ban over 'outdoor-bred pigs' claim
Ben Bold, 20 October 2010

Waitrose has been reprimanded for two of its TV ads and a press ad, which misled consumers into believing that pigs reared for its pork and bacon lived an outside...

 
John Wren: chief executive of Omnicom Group
Omnicom signals digital acquisitions as profits rise
Mark Banham, 20 October 2010

Omnicom has recorded 5.4% year-on-year growth in its third-quarter net income to $174.6m (£110.9m), on the back of a 5.5% increase in revenue to $2.99bn.

 
Metro: launches Win the Cover competition
Metro launches its first national ad campaign
Arif Durrani, 20 October 2010

Metro, Associated's free city-centric newspaper, has today launched its first nationwide consumer campaign inviting readers to take part in a "Win the Cover" competition.

 
Clipper Teas prepare for Daybreak animation-led campaign
Clipper Teas prepare for Daybreak animation-led campaign
Arif Durrani, 20 October 2010

Clipper Teas, the Fairtrade and organic hot drinks company, has turned to Wallace and Gromit creator Aardman Animations to help produce its first national TV ad campaign, which launches next...

 
 
Also in the News
Countdown to the spending review
Gavin Hilton, 20 October 2010
Engine picks digital agency as first US acquisition
Daniel Farey-Jones, 20 October 2010
 
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Latest Work
Powerade 'sweat session' by Mother
Powerade 'sweat session' by Mother
19 October 2010

Coca-Cola has enlisted world and European heptathlon champion Jessica Ennis to promote its new calorie free fitness drink Powerade Zero.

 
Public View - Did the public warm to the latest Cheestring ad?
Public View - Did the public warm to the latest Cheestring ad?
19 October 2010

Viewers found the latest ad for Cheestrings reminiscent of a James Bond film and enjoyed the humour of the spot.

 
Sega 'faces' by Frontroom
Sega 'faces' by Frontroom
19 October 2010

Sega is launching a campaign to promote its new football game, Football Manager 2011, released next month.

 
More Work
 
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