Friday, 8 October 2010

Marketing Daily - Thomas Cook, Co-operative Travel, Kraft, Volvo and Gap

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Thomas Cook and Co-op merge travel businesses
Katherine Levy,
08 October 2010
 

Travel operator Thomas Cook is merging its high street travel business and...
Thomas Cook: brand ambassadors Jamie and Louise Redknapp
 
 
Kraft opens £9m gum facility
John Reynolds,
08 October 2010
 

Kraft, the new owner of Cadbury, has set up a £9m chewing...
Trident: brand extensions planned at new Kraft facility
 
 
Fashion and department stores fuel UK retail growth
Alex Brownsell,
08 October 2010
 

Fashion and department store brands helped the UK retail industry increase momentum...
John Lewis: department stores help fuel growth
 
 
Air NZ recoils from provocative crew in latest push
John Reynolds,
08 October 2010
 

Air New Zealand has shied away from provoking customers in its latest...
Air New Zealand: promotes proper beds in latest campaign
 
 
ExxonMobil calls advertising and media review
Sara Kimberley,
08 October 2010
 

ExxonMobil, the energy conglomerate, is reviewing its global advertising and media accounts,...
ExxonMobil: calls global advertising and media business review
 
 
Volvo gets naughty with new ad campaign
Sara Kimberley,
08 October 2010
 

Volvo is aiming to position itself as a fun brand through the...
Volvo: launches scond phase of its Naughty campaign
 
 
 
Also in the News
 
Gap to crowdsource ideas after redesigned logo ignites social media protest
Gordon MacMillan,
08 October 2010
 
Ofcom forces BT to open its fibre network to rivals
Sarah Shearman,
08 October 2010
 
Ryan Reynolds film secures impacts for Kellogg's Cornflakes
Katherine Levy,
08 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Part 5 - Things that clients and agencies do wrong â€" are you making some of these mistakes?
Graeme Crossley
 

I will be linking my blog posts here from now on instead of posting them in full due to formatting...
 
 
Last click, past click, every click; evolving the SEO approach
Gareth phillips
 

It surprises me that so many search marketers continue to place so much value on those final keywords which deliver...
 
 
Chancellor of the Exchequer George Osborne announces new tax avoidance opportunity!
Hugh Salmon
 

On Brand Republic, the line breaks read more easily on my Home Page than on the individual post. I don't...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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