Friday, 29 October 2010

Breaking news from Brand Republic - WPP, Stephen Fry, Google, Mindshare, Paranormal Activity 2, Radio Times, Trading Places

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Latest news
WPP third-quarter revenue rises 12.2%
WPP third-quarter revenue rises 12.2%
by Sara Kimberley
29 October 2010, 09:50AM
WPP has reported a 12.2% rise in third-quarter revenue to £2.2bn, with UK revenue up 7.4% to £262m.
Stephen Fry recruited to sell Hondas to Aussies
Stephen Fry recruited to sell Hondas to Aussies
by Sara Kimberley
29 October 2010, 08:00AM
Draftfcb Melbourne has recruited TV personality Stephen Fry to provide the voiceover in a brand-led campaign for Honda.
Google becomes more 'local' with Place Search
Google becomes more 'local' with Place Search
by Ben Bold
29 October 2010, 09:20AM
Google has added location-based functionality to its core search engine to present consumers with a list of results and mapping relating specifically to their locality.
Mindshare shifts London HQ
Mindshare shifts London HQ
by Ben Bold and Katherine Levy
29 October 2010, 09:26AM
Mindshare is moving from its conventional grey London office building on the Strand into the eighth floor of a garishly coloured, ecologically advanced, mixed-use development designed by world-renowned architect Lorenzo Piano.
Paranormal Activity 2 delivers for Nokia
Paranormal Activity 2 delivers for Nokia
by Katherine Levy
29 October 2010, 08:30AM
Halloween film 'Paranormal Activity 2' has helped an ad for the Nokia N8 deliver 1.5 million impacts in the film's first weekend, according to figures from Digital Cinema Media.
Radio Times to publish three mini food magazines
Radio Times to publish three mini food magazines
by Katherine Levy
29 October 2010, 08:00AM
BBC Magazine's Radio Times is to include three glossy 16-page food titles as inserts over the coming three weeks.
Trading Places: This week's people moves in advertising, marketing and media
Trading Places: This week's people moves in advertising, marketing and media
by Staff
29 October 2010, 08:00AM
Car manufacturers Skoda and Citroen both hit the headlines, thanks to big changes in their marketing departments, in this week's round-up of people moves.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
Consumer attitudes to mobile marketing
Consumer attitudes to mobile marketing
by Ralph Risk
28 October 2010, 08:00AM
The results of a new survey from Lightspeed Research for Brand Republic reveal consumers' attitudes towards mobile vouchers and location-based marketing messages.
The newspaper readership habits of young adults
The newspaper readership habits of young adults
by Katherine Page
27 October 2010, 08:30AM
As Independent Print launches its new condensed quality paper i, NRS looks at the readership trends among younger adults to judge the off-shoot's prospects.
Think BR

'Modern & accessible': MediaCom's Claudine Collins casts an expert eye over the i

Read the article



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Also in the news
Coronation Street cast record 50th anniversary album
by Ben Bold, 28 October 2010, 02:30PM
Hatfield put in charge of Indy spin-off i
by Daniel Farey-Jones, 28 October 2010, 01:05PM
NEWSPAPER ABCes: Telegraph.co.uk dips in September
by John Reynolds, 28 October 2010, 01:16PM
YouView in trademark dispute
by Maisie McCabe, 28 October 2010, 02:58PM
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The Conservatives may be doing the right thing, but in the wrong way.
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