Breaking news from Brand Republic - Asda, Unilever, KFC, Facebook, Yahoo

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Asda launches click and collect services at tube stations by Loulla-Mae Eleftheriou-Smith 20 November 2013, 09:11AM Asda has partnered with Transport for London to create a unique click and collect grocery service. Unilever unveils biggest consumer facing brand campaign by Loulla-Mae Eleftheriou-Smith 19 November 2013, 06:02PM Unilever has today launched its biggest consumer-facing brand campaign to date, called 'Project Sunlight, a multi-million pound initiative that pushes the FMCG giant's sustainability message in all its global markets. KFC ad banned for 'misleading' pricing by Maisie McCabe 20 November 2013, 09:11AM An ad for Kentucky Fried Chicken has been banned after a member of the public complained she was unable to buy the KFC Family Burger Box at the price stated in the commercial. ISBA slams Facebook over beheadings by Alex Brownsell 20 November 2013, 08:00AM Advertising industry trade body ISBA has attacked Facebook over its decision to allow users to post footage of beheadings, claiming the social media site desires "all the revenue but none of the responsibility". Digital Trends: Brands must innovate online and off to attract shoppers looking for new retail experiences by Microsoft 20 November 2013, 08:00AM Nearly half of UK shoppers (49%) are more likely to buy from a brand that allows them to touch, feel and experience the products whether in a store or online*. Yahoo will 'ride mobile wave to reinvention', says Marissa Mayer by Matthew Chapman 20 November 2013, 03:00AM Marissa Mayer, the chief executive of Yahoo, has claimed mobile is a "wave" the company can ride in its effort to reinvent itself, after conceding the company failed to react quickly enough to the platform. Promotion: Escaping The Multichannel Marketing Maze Mulitchannel still presents a headache for marketers when it comes to integrating different channels and their accompanying management and analytics systems.   This report provides detailed insight into the challenges affecting your peers and key strategies on how to overcome them.   Download the report for free here.   Also in the news HP head asks 'who thought marketing would become a tech business?' by Matthew Chapman, 20 November 2013, 09:44AM Why Nissan wants to become more attractive to the 'empowered female' by Alex Brownsell, 20 November 2013, 08:00AM Sorrell, Asda and Next chiefs among 100 signed up to 'Let Britain Fly' campaign by Loulla-Mae Eleftheriou-Smith, Marketing, 19 November 2013, 12:07PM Gambling TV ads up nine-fold since laws relaxed by Mark Banham, 19 November 2013, 12:16PM EasyJet heralds 'resonant brand positioning' as profits leap 51% by Loulla-Mae Eleftheriou-Smith, 19 November 2013, 11:55AM Promotion: Rethink Marketing Put your marketing in context with the right message at the right time and place Social media has dramatically altered the way most businesses engage with their customers. Read more.   Click here for more information. From the blogs Outdoor trading: the next big step Richard Blackburn 20 November 2013, 9:38AM How advertisers can bridge the gap from TV to digital Rob Lowe 20 November 2013, 9:29AM Being banned in Singapore is better than sex for AshleyMadison.com Chris J Reed 20 November 2013, 1:10AM Latest jobs Account Director - Digital Solutions Recruiter GoodEgg Digital Salary £50-80k + Bonus & Benefits Location Northern Home Counties (20 mins from Euston) Head of Client Services [Fill Exclusive] - Unique London Agency - to £150k Recruiter Fill Recruitment Ltd Salary Up to £150k Location Central London Account Director Recruiter Purple Consultancy Salary £50000 - £60000 per annum Location London Senior Planning Manager Recruiter Digital Bubble Salary £35,000 - 41,000 Location Central London Partnerships Marketing Manager Recruiter Blue Skies Marketing Recruitment Salary £50000 - £70000 per annum Location City Of London Client Director Corporate Branding Recruiter Periscope Recruitment LLP Salary £50000 - £70000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... The Display Advertising Playbook: A Game Plan for Performance Marketers (Expert Reports) Over the past few years, we've seen advertisers increase their display a... Display Campaign Success: Looking Beyond The Click (Expert Reports) We're all familiar with the usefulness of search engines to answer a spe... Real-time Personalisation: Increase The Value of Every Customer Interaction (Expert Reports) Personalisation is on the rise as companies strive to meet customer expe... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders