| Out Of Home creativity: the communication challenge | | 27 November 2013, 1:18PM |  Is the Out of Home sector communicating its digital capabilities and, in turn, the medium’s creative opportunities well enough?
It’s a question I could not help but ask myself during the Out of Home creative awards ceremony I attended recently. Not because there weren’t enough great executions honoured at the event, co-sponsored by MediaCo Outdoor – Mini’s ‘Not Normal’ digital ads using dynamic tailored messaging to Mini drivers, for example, or the Lynx Apollo campaign with its innovative astronaut installation encouraging interactivity at Westfield Stratford. But because all the technological strides the industry has made over the past 12 to 18 months have made me wonder whether the development and growing sophistication of the medium is out-pacing the evolution of its creative.
| | | | Twitter boosts ad offer for TV and alcohol targeting | | 27 November 2013, 1:17PM |  Twitter continues to try and improve, and prove, the value of its ad tools for brands. While brands increasingly realise they have to be on Twitter to communicate with their customers, and “promoted tweets” appear to have been a success, I don’t see brands feeling the need to spend money on Twitter to generate an audience. That’s great for brands and marketers, not so good for Twitter!
| | | | | | | A New Challenge for the Next Generation | | 27 November 2013, 1:05PM |  The race for console supremacy has started again. Seven years ago there was a similar battle between Sony and Microsoft; similar, but different too. In 2006 the PlayStation 3 and Xbox 360 were competing to dominate the console market, but they were competing only against each other, and the Nintendo Wii. Now there are new challengers for gamers' attentions. We live in a completely different world to the one we lived in seven years ago. People expect content immediately now. This is a direct result of the sophistication of the smartphone and the ever increasing normality with which people use social media on the device.
| | | | | | | Killing it in the Age of Context | | 26 November 2013, 3:04PM |  Last month, an artist called Kendrick Lamar (pictured) breathed new life into his business and turned the industry he operates in on its head.
Although young, Lamar isn't a newbie. He was already part of hip hop's new order with a couple of seminal tracks and numerous collaborations under his belt.
| | | | The power of displacement: the impact of migration on creativity | | 26 November 2013, 12:27PM |  The creative industry is founded on the power of stepping into the unknown. Those who eschew the norm and deliver a fresh, new perspective on the world are no longer burnt at the stake but held up as visionaries. And this doesn't just have to be a figurative displacement – to unlock your greater creative potential there is much to be said for booking that one way ticket and waving goodbye to your comfort zone.
| | | | | | | The rise of the prankvert: a controversial emerging content trend | | 25 November 2013, 12:48PM |  Brands are well aware that they should be producing entertaining and shareable content; but with over one hundred hours of video uploaded to YouTube every minute, the competition for attention is high. In a quest to crack the content challenge, this year has seen a host of content strategies launched, with mixed results.
| | | | Digital and Christmas advertising - have we missed a trick? | | 25 November 2013, 11:50AM |  Every November we're bombarded by the latest Christmas ads from retailers and brands aiming to instil in us that warm fuzzy feeling in time for the festive period. And as the nationals and trade press pour over each new ad, what's apparent is that in an age where digital advertising is supposed to reign supreme, TV advertising at Christmas remains the first priority.
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