Latest news | | | | | | Frank Boulben, BlackBerry's chief marketing officer, has left the company after only a year and a half in the role, as part of a management shakeup. | | | | | | | CBS Outdoor International, the outdoor media owner bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January. | | | | | | | Mindshare has retained its long-standing international client Lufthansa after a global review believed to have involved Aegis Media's Carat and IPG's Mediabrands. | | | | | | | Paramount Pictures is using Guardian Labs, the new content solutions division, for the cinema release of Alexander Payne's upcoming road trip motor odyssey film, 'Nebraska', on 6 December. | | | | | | | Real-time marketing, mobile and TV-length online films will be some of the trends that dominate content marketing in 2014, according to a panel of experts. | | | | | | | Grey Possible, the digital division of Grey London, has hired Hypernaked's Bhavin Pabari and Matt Kemp from Poke, as senior digital strategist and digital strategist respectively. | | | | Promotion: Rethink Marketing Put your marketing in context with the right message at the right time and place Social media has dramatically altered the way most businesses engage with their customers. Read more. Click here for more information.
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