Digital AM - Nissan, Twitter, Jaguar, Harvey Nichols, Mail Online

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Nissan pledges to make electric car ownership more 'practical' by Matthew Chapman 27 November 2013, 10:12AM Nissan is attempting to boost sales of its Leaf electric car with the introduction five pledges to make it a "practical" choice for more customers, as part of a "ground-breaking customer commitment". How Twitter should cope with the pressure to monetise by Anne McCreary 27 November 2013, 10:30AM With all eyes on Twitter after its IPO last week, the pressure is on to continue growth and monetise the platform. Anne McCreary, digital strategy director at Carat, examines what this will mean for brands and advertisers and how these relationships ... Jaguar waits in the shadows for pursuers to pass by Loulla-Mae Eleftheriou-Smith 27 November 2013, 09:47AM A subtle set of headlights, the close- up of a driver's face, a quick flash of the dashboard, and then it's gone. Harvey Nichols shuns the Christmas spirit in latest campaign by James Swift 27 November 2013, 09:41AM Harvey Nichols, the luxury store, has released a campaign encouraging customers to abandon thoughtful giving and spend as much as possible on themselves this Christmas. Mail Online to launch in Australia with Mi9 by Arif Durrani 26 November 2013, 11:19PM Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9. Ebay aims to inspire with 'world's first shoppable panto' by Matthew Chapman 26 November 2013, 03:26PM Ebay is placing "inspiration" at the heart of its Christmas marketing activity, with the "world's first shoppable pantomime" and its first TV sponsorship deal. Digital Trends: Brands can thrive if they deliver pleasant surprises for consumers by Microsoft 27 November 2013, 08:00AM More than half of online consumers worldwide (61%) are more likely to buy from brands if they are "surprised" by serendipitous encounters that recognise the context in which they are using their technology. Some 42% of UK consumers would react the sa... Promotion: Five tactics to decrease abandonment in mobile commerce   The growth of online commerce is currently being driven by the huge increase in mobile Internet users. But an alarmingly high 2 out of 3 mobile users currently abandon the checkout process before purchase.     Download this expert report to learn 5 actionable tactics to increase mobile commerce conversion rates. With case studies from Amazon, The Trainline and PC World.     Download your free expert report here .   Also in the news IMterview: Brand videos this Christmas a dearth of emotional porn by Paul Armstrong and Darika Ahrens, 27 November 2013, 10:00AM Agencies left behind as native advertising takes off by Alec Mattinson, 27 November 2013, 10:00AM Digital screens bring branding innovation by , 27 November 2013, 09:00AM Bud Light, Heineken and Bacardi embrace Twitter's age-gating service by Gemma Charles, 26 November 2013, 11:51AM Five lessons big brands can learn from growth hacking by Loulla-Mae Eleftheriou-Smith, 26 November 2013, 12:00PM Promotion: Save 20% on digital marketing training Be at the top of your game for 2014. Booking now: Essential online training sessions in Mobile, Social Media, Integrated Strategy & Digital Trends. Use code Q4BRBY20.   Click here for more information. From the blogs Out Of Home creativity: the communication challenge Richard Blackburn 27 November 2013, 10:53AM Killing it in the Age of Context Michael Aneto 26 November 2013, 3:04PM The power of displacement: the impact of migration on creativity Al Moseley 26 November 2013, 12:27PM Girl power is changing online gaming and the media industry needs to learn from it John Reynolds 26 November 2013, 11:19AM IF YOU'RE NOT MAKING TROUBLE YOU'RE NOT MAKING MUCH Dave Trott 26 November 2013, 8:36AM Latest jobs Group Marketing Manager Recruiter Ball & Hoolahan Salary £40,000 per annum Location Midlands Account Executive - INTEGRATED AGENCY Recruiter Hutson & Partners Salary Up to £25k Location Central London Digital Marketing Project Manager Recruiter 383 Salary Dependent on Experience Location West Midlands Account Director Recruiter Adam Recruitment Salary £45000 - £55000 per annum Location London Brand Marketing Manager - BSKYB Brand Development Recruiter Sky Salary Excellent Package Location West London Digital Account Manager - TOP DIGITAL AGENCY Recruiter Hutson & Partners Salary Up to £30k Location Central London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. 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