Media PM - My Media Week, Glamour, Carlsberg, YouTube, Yahoo

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20th November 2013

My Media Week: James Bailey This week, James Bailey, head of Maxus for Business, launches the new B2B specialist division of Maxus, delivering its proposition both internally and to clients and media partners     Jamie Jouning to replace Simon Kippin as Glamour publishing director Glamour UK publisher Condé Nast has announced that Jamie Jouning, director of Condé Nast Digital, will replace Simon Kippin as publishing director when Kippin retires in March 2014.     Carlsberg consolidates bulk of £100m media into OMD Carlsberg has consolidated its estimated £100 million global media account into OMD after a four-way pitch, except the Chinese market, which has been retained by ZenithOptimedia.     YouTubers give advice on how to become 'internet famous' As part of Campaign's on-going video series exploring the internet, fame and YouTube celebrity, we take a look at how some YouTubers become famous.     Marissa Mayer pins Yahoo's future on entertainment and mobile Marissa Mayer, the chief executive of Yahoo, has described the digital company's thrust as being around "entertainment" and highlighted mobile as being core to its future prospects.     Edwards plays the long, start-up game at Beyond The head of Manning Gottlieb OMD's start-up division admits it would not exist without goodwill and resolve. By Louise Ridley.     Innovative C4 hoping its diversity can make up the numbers for advertisers Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.     Are there privacy concerns around Amscreen tech? The OptimEyes technology rolling out at Tesco petrol stations is a long way from Minority Report, Mark Banham finds.     We can learn more from social media managers than how to sell snake oil   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets and biscuit tins - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.   Senior Media Manager , Age UK c £50k pa, London WC1H Client Services, Head of , Major Players £45000 - £50000 per annum + Bonus, City of London Digital Account Director , SYLEX Recruitment £40000 to £50000 per annum, London Account Manager - Print, Online & Business Information , Media Square Recruitment £25,000 - £30,000 + Uncapped Commission + Benefits, Central London Publishing Manager £30,000 (basic) + commission + benefits , Media Square Recruitment £30,000 (basic) + commission + benifits, London

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