Tuesday 12 November 2013

Campaign Daily Fix - Lucky Generals wins Good Energy brief, Cancer Research latest campaign, Seb Royce joins Rockabox, Apple expands iAd Workbench

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Latest News

Lucky Generals picks up Good Energy brief
by Jeremy Lee,
12 November 2013, 12:36PM
Lucky Generals picks up Good Energy brief
Lucky Generals has won the advertising account for the ethical electricity supplier Good Energy following a four-way competitive pitch run by AAR.
Cancer Research shows kids "smoking" in plain packaging campaign
by Louise Ridley,
12 November 2013, 01:32PM
Cancer Research shows kids
Cancer Research UK has released two online films featuring children appearing to smoke, to promote the charity's call for the Government to legislate for unbranded packaging for tobacco products.
Ex-Isobar ECD Seb Royce joins Rockabox
by Louise Ridley,
12 November 2013, 09:44AM
Ex-Isobar ECD Seb Royce joins Rockabox
Seb Royce, the former Isobar creative chief, has joined Rockabox, the video content and distribution company, in the new role of chief creative officer, as part of an expanded senior team that will include former AOL executive Steve Filler.
Apple expands iAd Workbench to Europe
by Maisie McCabe,
12 November 2013, 11:46AM
Apple expands iAd Workbench to Europe
Apple has expanded iAd Workbench, its service to help app developers promote their services through digital ads on Apple products such as the iPhone, iPad and iPod touch, to the UK.
Tony Harris sets up donation page for Philippines relief
by Ben Hall,
12 November 2013, 12:16PM
Tony Harris sets up donation page for Philippines relief
Tony Harris, the chief executive of BBDO Guerrero/Proximity Philippines, has set up a page to allow the London advertising industry to donate to the Red Cross following Typhoon Haiyan.
ITV commissions a fifth series of Downton Abbey
by Arif Durrani,
11 November 2013, 04:36PM
ITV commissions a fifth series of Downton Abbey
ITV and the makers of 'Downton Abbey', Carnival Films, have today revealed a fifth series of the hit period drama has been commissioned.
Promoted
A brand love story
by Mads Holmen,
24 October 2013, 09:00AM
A brand love story
Brands need to take a leaf out of the PR rule book if they are to engage consumers in the long term.

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Latest Work

Nespresso "in the name of pleasure" by McCann
12 November 2013, 10:14AM
Nespresso
Nespresso has released two TV spots featuring its brand ambassador George Clooney. McCann created the ads, the first of which shows Clooney being snubbed by a woman who is more interested in spending time alone with her coffee than with him. In the s...
Cadbury "unwrap joy" by Fallon
11 November 2013, 03:50PM
Cadbury
Cadbury has released the first-ever Christmas campaign for its Dairy Milk chocolate bar. Fallon created the 60-second TV spot, for which they wrapped an entire street including houses, cars and lampposts in purple paper. A child opens his bedroom...
Kenwood "what do you see?" by JWT London
11 November 2013, 12:18PM
Kenwood
Kenwood has introduced the new brand positioning "Anything is possible with a Kenwood" in a global campaign. JWT London created print work for lifestyle and cooking magazines in the UK, which is part of a wider integrated campaign that will run a...

Also in the News

Google takes steps towards a fully-subscribed search service, to the detriment of advertisers
by Jon Baron, 12 November 2013, 10:30AM
Twitter IPO should be welcomed by the ad industry
by Dino Myers Lamptey, 12 November 2013, 12:30PM
Channel 4 unveils raft of new shows
by Arif Durrani, 12 November 2013, 12:36PM
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