| Brands: how to get agile with your agency | | 07 November 2013, 2:15PM |  Brands and marketers want deeper partnerships with their agencies...but realizing that goal can be elusive. The good news is that agencies are changing - many are shifting to a team-centric "Agile" model which speeds innovation cycles and can provide better results, faster, at a more competitive price. As a brand manager or marketer, you'll want to shift your model slightly as well in order to better take advantage of these changes.
| | | | India uses Twitter to thank an icon | | 07 November 2013, 9:57AM |  India is a growing market for business and technology of all types, as shown by the recent announcement of an Indian space programme. A little bit closer to earth, social media is thriving in India too. As it prepares to IPO today, Twitter is seeing significant growth in the country.
| | | | La dolce vita of video advertising: part 2 | | 07 November 2013, 9:55AM |  In La dolce vita of video advertising: part 1, we laid the foundation of one of the biggest issues facing digital video advertising today: share of voice has become dispersed to a point where it is tough for a brand to know where their online advertising budget is going, who it is reaching and when. The persuasion mechanism is still there, as it has always been with TV, however the challenge for advertisers in the coming years will be in lasering in on their branding objectives and making sure that their ad buying practices marry up with those objectives.
| | | | Sony proves that IRL ads trump CGI effects every time | | 07 November 2013, 9:53AM |  Brand Viral Trends:
Sony has become famous for iconic marketing campaigns. Not simply because of the stunning visual impact of its ads, but the fact that the stunts involved are actually REAL.
| | | | Bringing Digital Out Of Home in line with other media | | 06 November 2013, 1:00PM | 
This post is provided by our partner MediaCo Outdoor. It’s been a landmark year for Out of Home. Following £19m-worth of cross-industry investment, Route came to fruition. Out of Home finally achieved its goal of becoming a 10% medium. And with Digital Out of Home growing fast and now accounting for over 20% of all sector spend, there have been more headlines about innovation than ever.
| | | | The digital agency paradox: teaching clients to do what we do | | 06 November 2013, 12:45PM |  There was a time companies only engaged us - the digital agencies of the world - to create something. Seeing the value in what we deliver, clients now want more from us. They want strategic guidance, employee training and mentoring. Clients want us to educate them — but why? Are clients looking to take the work in-house? If so, what is our implied responsibility to our clients and our shareholders? Do we teach our clients to do what we do?
| | | | Big data or big bore? | | 06 November 2013, 10:26AM |  In the past year or two, few market sectors in the world of technology have been as dramatically hyped as big data. Recently, it has become the biggest tech buzzword since cloud technology. It's probably not surprising considering eight zettabtyes of digital data will exist by 2015, according to estimates from IDC. To put that into perspective, one zettabyte is 1,000 exabytes or one billion terrabytes. But, like any over-hyped topic, cracks begin to show and people begin to question the assertions made.
| | | | Integrating multiple agencies into one brand team | | 05 November 2013, 1:15PM |  Today, just as a lead surgeon relies on a team of doctors, nurses and professionals to perform a complex operation, a brand leader relies on a team of specialists to elaborate an idea into a tightly integrated plan. As a result, a new kind of workplace diversity is emerging: a brand team made up of external agencies. The key variable within the brand leader's influence is the time it takes to get to higher levels of productivity, which is a difficult task in any team situation, let alone when the team consists of people from different companies.
| | | | | | | There are better ways for Tesco to tailor offers than face scanning | | 05 November 2013, 10:30AM |  Tesco's plan to use face scanners to target advertising at customers certainly comes as a surprise. While tailoring advertising to each customer is a great idea, there are far better ways of doing this than using a face scanner at a till. Retailers need to make informed decisions about an individual customer's needs, and this should extend further than categorising somebody by their age and gender - there's so much more to each customer's needs than this.
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