Tuesday 12 November 2013

Digital AM - Toshiba, Odeon Cinemas, Apple, Amazon, Rockabox

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Digital AM

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Toshiba to take on Apple and Samsung with £4m Encore tablet push
Toshiba to take on Apple and Samsung with £4m Encore tablet push
by Ben Bold
12 November 2013, 11:24AM
Toshiba is returning to TV advertising after a four-year hiatus, as it seeks to take on Apple and Samsung with a £4m marketing campaign to promote its Windows 8.1-powered Encore eight-inch tablet.
Odeon dominates Leicester Square at film premieres with giant digital screen
Odeon dominates Leicester Square at film premieres with giant digital screen
by Matthew Chapman
12 November 2013, 11:15AM
Odeon Cinemas has installed a 107-square metre digital display screen on its Leicester Square cinema to dominate the surroundings with live footage of red carpet interviews during film premieres at the cinema.
Apple expands iAd Workbench to Europe
Apple expands iAd Workbench to Europe
by Maisie McCabe
12 November 2013, 11:46AM
Apple has expanded iAd Workbench, its service to help app developers promote their services through digital ads on Apple products such as the iPhone, iPad and iPod touch, to the UK.
Amazon to roll out Sunday delivery service in London
Amazon to roll out Sunday delivery service in London
by Ben Bold
12 November 2013, 09:25AM
Amazon is planning on rolling out Sunday deliveries in London, with the service free to Prime members, according to a senior US executive.
Ex-Isobar ECD Seb Royce joins Rockabox
Ex-Isobar ECD Seb Royce joins Rockabox
by Louise Ridley
12 November 2013, 09:44AM
Seb Royce, the former Isobar creative chief, has joined Rockabox, the video content and distribution company, in the new role of chief creative officer, as part of an expanded senior team that will include former AOL executive Steve Filler.
The demise of the brand: why technology will usher in a new era of storytelling
The demise of the brand: why technology will usher in a new era of storytelling
by Robert Mighall
12 November 2013, 11:00AM
The rise of the social web is making storytelling even more important, writes Robert Mighall, former Oxford fellow in English literature and editor of the Penguin Classics series.

Promotion: Escaping The Multichannel Marketing Maze

Escaping The Multichannel Marketing Maze

Mulitchannel still presents a headache for marketers when it comes to integrating different channels and their accompanying management and analytics systems.

 

This report provides detailed insight into the challenges affecting your peers and key strategies on how to overcome them.

 

Download the report for free here.

 


From the blogs

The Wall

Are you missing a trick by not viewing the humble email signature as a marketing tool?
Chris Brown
12 November 2013, 10:28AM
Put your customer at the edge of your organisation
Andy Nairn
12 November 2013, 10:19AM
Television Advertising? You Are Having a Laugh
Jeremy Nye
12 November 2013, 9:46AM
SCARE ME
Dave Trott
11 November 2013, 11:00PM
Coupon conundrum
Ian Moore
11 November 2013, 2:16PM
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