Media AM - I'm a Celebrity..., Google and Microsoft initiative, PlayStation 4, Global Radio, Instagram

	View in web browser Add to safe senders list

18th November 2013

I'm a Celeb returns with 12.9m viewers 'I'm a Celebrity...Get Me Out of Here' returned to ITV and pulled in a peak audience of 12.9 million last night, the highest for a first episode since the show started in 2002.     Google and Microsoft agree to block child abuse search terms Google and Microsoft have agreed to help block child pornography by ensuring that up to 100,000 search terms no longer return any results.     PlayStation 4 'will compete with second-screen market' The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales manager for Sony Computer Entertainment Europe.     Global Radio loses GMG Radio appeal Global Radio's appeal against the Competition Commission ruling that it must sell the bulk of the former GMG Radio stations has been dismissed.     Five ways brands can seize the Instagram advertising opportunity Guillaume Lelait, vice president, North America at Fetch, on how brands can grasp the Instagram user's imagination and increase conversion rates.     Edwards plays the long, start-up game at Beyond The head of Manning Gottlieb OMD's start-up division admits it would not exist without goodwill and resolve. By Louise Ridley.     Decoding the future at Mindshare's Huddle Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.     Are there privacy concerns around Amscreen tech? The OptimEyes technology rolling out at Tesco petrol stations is a long way from Minority Report, Mark Banham finds.     Innovative C4 hoping its diversity can make up the numbers for advertisers Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.     Industry pays tribute to Sky Media's Milligan The service last week allowed family and friends to share their memories of the Sky executive, Maisie McCabe writes.     We can learn more from social media managers than how to sell snake oil   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets and biscuit tins - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

Manage Bulletins Unsubscribe