Wednesday, 6 November 2013

Campaign Daily Fix - Facebook UK hires Steve Hatch, Asda's low-key Christmas ad, Publicis Omnicom gets green light in US

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Latest News

Facebook hires MEC's Steve Hatch as its first UK MD
by Arif Durrani,
06 November 2013, 11:20AM
Facebook hires MEC's Steve Hatch as its first UK MD
Steve Hatch, the chief executive of WPP's MEC, is set to become the first regional director of Facebook in the UK and Ireland.
Asda shuns celebrities in low-key Christmas campaign
by James Swift,
06 November 2013, 12:56PM
Asda shuns celebrities in low-key Christmas campaign
Asda will air the first of its 2013 Christmas ads on Saturday, but the supermarket says that it is shunning the celebrity filled campaigns employed by rivals in a bid to pass on savings to customers.
Martinez takes over from Jeffrey at JWT
by John Tylee,
06 November 2013, 11:19AM
Martinez takes over from Jeffrey at JWT
Gustavo Martinez was today named as JWT's new leader-in-waiting and the first born outside either the US or Britain to take over the global network in its 150-year history.
Karmarama beaten by Tom Reddy in Iceland documentary
by Louise Ridley,
06 November 2013, 12:01PM
Karmarama beaten by Tom Reddy in Iceland documentary
Karmarama appeared on the BBC Two documentary about Iceland supermarket last night, pitching an idea to the retailer that Iceland's food is "better than you think".
We Are Social hires AKQA's Elie Adamson
by Louise Ridley,
06 November 2013, 09:25AM
We Are Social hires AKQA's Elie Adamson
We Are Social has appointed Elie Adamson, a group account director at AKQA, as its London client services director, replacing Nicole Ghobrial who is relocating to We Are Social New York.
Burberry readies festive social media takeover
by Matthew Chapman,
06 November 2013, 09:00AM
Burberry readies festive social media takeover
Burberry is preparing for a romantic Christmas with a campaign that ties its "With love" message to a film that shows London smothered in snow, set to Tom Odell's 'Hold Me' track.
Publicis Omnicom Group gets antitrust green light in the US
by Maisie McCabe and James Swift,
06 November 2013, 12:00PM
Publicis Omnicom Group gets antitrust green light in the US
Omnicom and Publicis Groupe's merger came a step closer last week after the deadline passed for the groups to be challenged on antitrust grounds in the US.
Google brings search outdoors in London pilot
by James Swift,
05 November 2013, 05:02PM
Google brings search outdoors in London pilot
Google has brought its search technology to bus shelters and tube stations across London, in a bid to make residents and tourists lives a little easier.
Kindred appointed to promote business-friendly Britain
by Ben Hall,
06 November 2013, 01:04PM
Kindred appointed to promote business-friendly Britain
Kindred has created the first work for the 'Great Britain' campaign, after being appointed by The Department for Business, Innovation and Skills (BIS) and UK Trade and Investment (UKTI).
Promoted
A new dawn in Out-of-Home advertising
31 October 2013, 09:55AM
A new dawn in Out-of-Home advertising
Much has changed in the communications industry over recent times, we explore what this means for outdoor in this Campaign promotion in association with Media Co Outdoor.

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Latest Work

TK Maxx "the moment" by The Brooklyn Brothers
06 November 2013, 09:06AM
TK Maxx
TK Maxx s Christmas ad, released in the same week as Debenhams, Marks Spencer and John Lewis launched their festive campaigns, focuses on the joys of giving gifts. The Brooklyn Brothers created the spot, which is shot in slow motion and shows peopl...
Fairy "make a wish starring Sean Bean" by Grey London
05 November 2013, 11:50AM
Fairy
To mark the tenth anniversary of its charity partnership with the Make-A-Wish-Foundation, Fairy has released a campaign featuring the actor Sean Bean. Grey London created the TV spot, which is supported by cinema and in-store ads. Bean plays an actio...
Foyles "it's... thought that counts"
05 November 2013, 09:49AM
Foyles
Foyles new Christmas campaign spreads the message that books make better gifts than socks. Mother created the long-form ads, which have already been launched online and in-store, and will run on London Underground poster sites in December. The work ...

Also in the News

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by Loulla-Mae Eleftheriou-Smith, 06 November 2013, 09:34AM
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by Ben Bold, 06 November 2013, 11:00AM
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