Media AM - Publicis buys Walker Media, ITV forecast, Campaign Media Awards, Manning Gottlieb OMD, Bauer

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21st November 2013

Publicis buys Walker Media for £35 million Publicis Groupe is set to buy a majority stake in Walker Media from its parent M&C Saatchi and fold the business into ZenithOptimedia.     ITV forecasts UK TV market to increase by 2 per cent in 2013 ITV has estimated that the TV ad market will rise by 2 per cent year on year across 2013 as a whole, several percentage points below predictions from media agency buyers.     PHD and Carat shine at Campaign Media Awards PHD and Carat were among the big winners at the Campaign Media Awards last night.     Campaign Media Awards offer welcome recognition for ambitious masochists It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and green with envy, wanted answers.     Manning Gottlieb OMD lands TSB media brief TSB, the bank formed after the split of Lloyds TSB, is set to appoint Manning Gottlieb OMD as its first media planning and buying agency.     Bauer plots web magazine launch Bauer Media is launching a media brand for ABC1 women in their twenties in February 2014.     Havas beats WPP to retain EDF media account EDF Energy, the company that is majority-owned by the French state, has retained Havas Media as its media planning and buying agency after a final shoot-out against WPP's Group M.     Edwards plays the long, start-up game at Beyond The head of Manning Gottlieb OMD's start-up division admits it would not exist without goodwill and resolve. By Louise Ridley.     Decoding the future at Mindshare's Huddle Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.     Are there privacy concerns around Amscreen tech? The OptimEyes technology rolling out at Tesco petrol stations is a long way from Minority Report, Mark Banham finds.     Industry pays tribute to Sky Media's Milligan The service last week allowed family and friends to share their memories of the Sky executive, Maisie McCabe writes.     We can learn more from social media managers than how to sell snake oil   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets and biscuit tins - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

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