Media AM - M&C Saatchi, Bauer Media, IPA Census, Publicis Groupe, the7stars,

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28th November 2013

M&C Saatchi confirms Walker Media sale M&C Saatchi has confirmed the sale of 75.1 per cent of Walker Media for £36 million to Publicis Groupe, as revealed by Campaign last week.     Richard Dunmall joins Bauer as MD Bauer Media has hired the former Naked Communications global chief executive Richard Dunmall in the new role of managing director of advertising.     IPA Census reveals 'pathetic' lack of diversity in agencies Advertising executives have called for more female and non-white role models in the industry after it was revealed that the proportion of women and people from ethnic minorities had increased only marginally this year.     Walker Media becoming part of Publicis Groupe? You couldn't make it up Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.     The7stars partners Feiler and Girling to open Alpha Century Hugo Feiler, a former managing director of Grey London, and Barnaby Girling, the former creative director of Holster Studios, have launched Alpha Century, a creative agency backed by the7stars.     Lévy's appetite for power has not been sated yet Publicis Groupe's unexpected purchase of Walker Media - completed this week - was a stark reminder of the pressure that the Publicis boss, Maurice Lévy, continues to feel in a year when he engineered the most audacious merger in advertising history.     My Media Week: Natasha Murray This week Natasha Murray, managing director of Havas Media, talks connecting brands, content and people, and about the need to drive the resource agenda.     Govt urged to resolve digital switchover row Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady.     Youth voice SB.TV plots growth beyond YouTube Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money.     For an ancient medium, mags don't feel past it In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future.     The open, interconnected web has sadly turned into a corporate battleground Something important died last week. It was a little service called LastGraph, which took data about your music-listening habits from Last.fm and made it into all sorts of pretty and interesting graphs.     Is BT Sport's Uefa contract win a big deal? When news broke of BT Sport's three-year deal to broadcast the Uefa Champions League and Europa League, there were predictable cries from pundits that the young network had "outplayed" its rivals Sky and ITV, and that the "whistle had blown" on the battle over sports rights.   Latest blogs   MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.     Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.

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