Media AM - Twitter, Google, Radio Times, Sainsbury's, agency trust issues, tablets

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22nd November 2013

Twitter launches TV conversation targeting to drive engagement Twitter has announced the UK and US rollout of its TV conversation targeting tool, which allows brands and networks to directly target Twitter users already engaged with TV.     Google targets agencies and SMBs with partner programme Google has launched Google Partners, a new programme to connect small to medium-sized businesses (SMB) with agencies that can help them get more out of the web.     Radio Times Dalek voted Cover of the Century The Radio Times 2005 cover featuring a Dalek from 'Doctor Who' has been chosen as the best magazine cover of the last century by The Professional Publishers Association, after a nine-month online vote.     Sainsbury's wins Brand of the Year Sainsbury's has been crowned The Marketing Society Brand of the Year 2013, in association with Marketing and Metro, and sponsored by Tag Worldwide.     It's hard for agencies to be trusted advisors without trust New survey of advertisers reveals clients are still convinced they're being fleeced by media agencies, something needs to change says Brian Jacobs.     Tapping into the tablet explosion Develop a tablet strategy or risk being left behind, Roy Murphy says.     Hearst denies Arnuad de Puyfontaine departure rumours Hearst Magazines UK has dismissed rumours that its chief executive Arnuad de Puyfontaine is set to leave to take the helm of French media company Vivendi.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.     Youth voice SB.TV plots growth beyond YouTube Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money.     Campaign Media Awards offer welcome recognition for ambitious masochists It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and green with envy, wanted answers.     For an ancient medium, mags don't feel past it In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future.     Govt urged to resolve digital switchover row Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady.     The open, interconnected web has sadly turned into a corporate battleground Something important died last week. It was a little service called LastGraph, which took data about your music-listening habits from Last.fm and made it into all sorts of pretty and interesting graphs.     Is BT Sport's Uefa contract win a big deal? When news broke of BT Sport's three-year deal to broadcast the Uefa Champions League and Europa League, there were predictable cries from pundits that the young network had "outplayed" its rivals Sky and ITV, and that the "whistle had blown" on the battle over sports rights.   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets and biscuit tins - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

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