| | |  | | | | | | | Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9. | | | | | | | | | |  | | | | | | | Hearst Magazines UK has today announced chief executive Arnaud de Puyfontaine will be leaving for French media company Vivendi, despite issuing an outright denial of his move only last week. | | | | | | | | | |  | | | | | | | Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency. | | | | | | | | | |  | | | | | | | The search for greater ROI can hinder brands' ability to create "magic" for consumers. One marketing decision-maker steps into the spotlight to explain what influences these decisions. | | | | | | | | | |  | | | | | | | Telegraph Media Group (TMG) has appointed Public Broadcasting Service's Jon Brendsel as its group chief information officer. | | | | | | | | | |  | | | | | | | UK adspend is now predicted to increase by seven per cent in 2013 and top its pre-recession peak in 2007, according to WPP's Group M, which has doubled its growth forecast. | | | | | | | | | |  | | | | | | | Ebay is placing "inspiration" at the heart of its Christmas marketing activity, with the "world's first shoppable pantomime" and its first TV sponsorship deal. | | | | | | | | | |  | | | | | | | With all eyes on Twitter after its IPO last week, the pressure is on to continue growth and monetise the platform. Anne McCreary, digital strategy director at Carat, examines what this will mean for brands and advertisers and how these relationships can continue Twitter's winning streak. | | | | | | | | | |  | | | | | |  | | | | | | | Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money. | | | | | | | | | |  | | | | | | | It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and green with envy, wanted answers. | | | | | | | | | |  | | | | | | | In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future. | | | | | | | | | |  | | | | | | | Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady. | | | | | | | | | |  | | | | | | | Something important died last week. It was a little service called LastGraph, which took data about your music-listening habits from Last.fm and made it into all sorts of pretty and interesting graphs. | | | | | | | | | |  | | | | | | | When news broke of BT Sport's three-year deal to broadcast the Uefa Champions League and Europa League, there were predictable cries from pundits that the young network had "outplayed" its rivals Sky and ITV, and that the "whistle had blown" on the battle over sports rights. | | | | | | | | | | | | | | | | |  | | | | | | | Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon. | | | | | | | | | |  | | | | | | | The long-awaited floatation of Twitter should be a positive step for the advertising industry. | | | | | | | | | |  | | | | | | | News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond. | | | | | | | | | |  | | | | | | | The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines. | | | | | | | | | |  | | | | | | | Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week. | | | | | | | | | | | |
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