Tuesday 26 November 2013

Digital AM - Twitter, ZTE smartwatch, Budweiser, Dom Joly, Guardian Labs

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Digital AM

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Bud Light, Heineken and Bacardi embrace Twitter's age-gating service
Bud Light, Heineken and Bacardi embrace Twitter's age-gating service
by Gemma Charles
26 November 2013, 11:51AM
Twitter has introduced an age-screening function in a move that will allow alcohol brands to run campaigns on the platform, which are seen only by consumers over the legal drinking age in their country.
ZTE to launch smartwatch next year in bid to take category 'mainstream'
ZTE to launch smartwatch next year in bid to take category 'mainstream'
by Matthew Chapman
26 November 2013, 10:14AM
Chinese smartphone maker ZTE has revealed it will follow in the footsteps of rival Samsung with the launch of a smartwatch in the second quarter of next year.
Budweiser unveils Twitter-powered knitting machine
Budweiser unveils Twitter-powered knitting machine
by Susan Billinge
26 November 2013, 10:27AM
Budweiser has unveiled its own Twitter-powered knitting machine as part of a campaign to encourage revellers to appoint designated drivers over the festive season.
Dom Joly plays Bjorn and Brian in Christmas jumper battle
Dom Joly plays Bjorn and Brian in Christmas jumper battle
by Louise Ridley
26 November 2013, 10:50AM
Dom Joly, the comedian, has created two rival characters, Bjorn and Brian, who will lead a social media campaign for Save the Children around its Christmas Jumper Day event on 13 December.
Content predictions for 2014: the views of Coca-Cola, Facebook and others
Content predictions for 2014: the views of Coca-Cola, Facebook and others
by Matthew Chapman
26 November 2013, 09:00AM
Real-time marketing, mobile and TV-length online films will be some of the trends that dominate content marketing in 2014, according to a panel of experts.
Paramount Pictures turns to Guardian Labs for Nebraska launch
Paramount Pictures turns to Guardian Labs for Nebraska launch
by Arif Durrani
26 November 2013, 09:14AM
Paramount Pictures is using Guardian Labs, the new content solutions division, for the cinema release of Alexander Payne's upcoming road trip motor odyssey film, 'Nebraska', on 6 December.
Tech report: what do brands need to know about wearable technology?
Tech report: what do brands need to know about wearable technology?
by Sarah Johnson and Matthew Chapman
26 November 2013, 11:48AM
Matthew Chapman speaks to Anthony Baker, technology team lead, and Phil Hawksworth, technical director, at digital agency R/GA about what opportunities smartwatches offer to marketers.

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Also in the news
BlackBerry chief Frank Boulben departs as part of management shake up
by Matthew Chapman, 26 November 2013, 08:42AM
Nearly 50% of people concerned about privacy when using mobile internet
by Louise Ridley, 26 November 2013, 12:01AM
New Gmail tabs: big yawn or zombie apocalypse for email marketing?
by Loren McDonald, 25 November 2013, 03:48PM
Agencies go back to school to bridge digital skills gap
by Andrew Henning, 25 November 2013, 12:00PM

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From the blogs

The Wall

Girl power is changing online gaming and the media industry needs to learn from it
John Reynolds
26 November 2013, 11:19AM
IF YOU'RE NOT MAKING TROUBLE YOU'RE NOT MAKING MUCH
Dave Trott
26 November 2013, 8:36AM
The rise of the prankvert: a controversial emerging content trend
Matt Davies
25 November 2013, 12:48PM
ANOTHER REALLY CLEVER CV
Lol and Nat
25 November 2013, 12:02PM
Digital and Christmas advertising - have we missed a trick?
Dan Northover
25 November 2013, 11:50AM
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