Latest news | | | | | | Twitter has introduced an age-screening function in a move that will allow alcohol brands to run campaigns on the platform, which are seen only by consumers over the legal drinking age in their country. | | | | | | | Chinese smartphone maker ZTE has revealed it will follow in the footsteps of rival Samsung with the launch of a smartwatch in the second quarter of next year. | | | | | | | Budweiser has unveiled its own Twitter-powered knitting machine as part of a campaign to encourage revellers to appoint designated drivers over the festive season. | | | | | | | Dom Joly, the comedian, has created two rival characters, Bjorn and Brian, who will lead a social media campaign for Save the Children around its Christmas Jumper Day event on 13 December. | | | | | | | Real-time marketing, mobile and TV-length online films will be some of the trends that dominate content marketing in 2014, according to a panel of experts. | | | | | | | Paramount Pictures is using Guardian Labs, the new content solutions division, for the cinema release of Alexander Payne's upcoming road trip motor odyssey film, 'Nebraska', on 6 December. | | | | | | | Matthew Chapman speaks to Anthony Baker, technology team lead, and Phil Hawksworth, technical director, at digital agency R/GA about what opportunities smartwatches offer to marketers. | | | | Promotion: Five tactics to decrease abandonment in mobile commerce The growth of online commerce is currently being driven by the huge increase in mobile Internet users. But an alarmingly high 2 out of 3 mobile users currently abandon the checkout process before purchase. Download this expert report to learn 5 actionable tactics to increase mobile commerce conversion rates. With case studies from Amazon, The Trainline and PC World. Download your free expert report here .
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