Digital AM - Twitter's IPO, LinkedIn, Skype, John Lewis, Havas

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Industry View: Will Twitter's IPO force it to change its ad offering? by Matthew Chapman 07 November 2013, 11:41AM Twitter's initial public offering (IPO) later today is the most anticipated technology company flotation since Facebook and raises questions as to whether it will pursue new advertising revenues as aggressively. Reckitt Benckiser, BT and B&Q marketers among 10 most-engaged on LinkedIn by Ben Bold 07 November 2013, 11:51AM LinkedIn has revealed 2013's top ten most engaged marketers on the professional/social network, with a Reckitt Benckiser consultant winning the top spot. Hottest virals: Skype's tear-jerker tells the story of an improbable friendship by Gemma Charles 07 November 2013, 10:00AM The latest viral video hits from Skype, Samsung and Asics. John Lewis starts Christmas campaign with #sleepingbear teaser by Maisie McCabe 07 November 2013, 11:58AM ITV viewers got a sneak preview of John Lewis' Christmas ad last night when a teaser aired with the hashtag #sleepingbear, although some viewers believe Coca-Cola was behind the ad. Havas Worldwide plots Work Club acquisition by James Swift 07 November 2013, 06:00AM Havas Worldwide could be set to buy the independent digital agency Work Club, with which it joined forces on the recent Iglo Group pitch. Four ways high street retailers can improve their online offering by Stickyeyes 07 November 2013, 08:10AM The latest market intelligence report from Stickyeyes shows that the digital landscape is changing within the consumer electronics sector and reveals some of the key opportunities on which marketers should be capitalising. AnalogFolk deepens Pernod Ricard relationship with Chivas Regal win by James Swift 06 November 2013, 04:29PM Pernod Ricard whisky brand Chivas Regal has appointed AnalogFolk to handle its global digital advertising account after a competitive pitch. Promotion: 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   From the blogs How to use Pinterest to its full potential lbrown 07 November 2013, 10:05AM India uses Twitter to thank an icon Charlotte Henry 07 November 2013, 9:57AM La dolce vita of video advertising: part 2 Nick Reid 07 November 2013, 9:55AM Sony proves that IRL ads trump CGI effects every time Chris Quigley 07 November 2013, 9:53AM Bringing Digital Out Of Home in line with other media Richard Blackburn 06 November 2013, 1:00PM Latest jobs Planner: Brand Engagement Recruiter The Real Adventure Salary £43-47,000 per annum + benefits Location Bristol Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Lead Customer Proposition Manager - In Life Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Digital Marketing Executive Recruiter Haymarket Media Group Salary Circa £20k, depending on experience Location Teddington, Middlesex Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Lead Customer Proposition Manager - In Life - Loyalty Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders