Media AM - Facebook, Hearst, Sky, Time Out, The Marketing Society

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06th November 2013

Facebook hires MEC's Steve Hatch as its first UK MD Steve Hatch, chief executive of WPP's MEC, is set to become the first managing director of Facebook in the UK.     Hearst closes Zest magazine Hearst Magazines UK has announced it has taken "decisive action" to close Zest, its women's health and beauty magazine, with immediate effect.     Brands must have 'positive impact' on society, says Sky boss Big businesses need to "reach well beyond" their day-to-day activities and begin to have a positive effect on the communities in which they operate, according to Sky chief executive Jeremy Darroch.     Time Out takes over Covent Garden for live issue Time Out magazine is today taking over London's Covent Garden for four days of reader events, including an issue being put together live.     Marketing Society Brand of the Year 2013 nominees #3: EE, John Lewis, Expedia and Ikea Over five days this week we are running through the brands shortlisted for this year's Marketing Society Brand of the Year award.     We Are Social hires AKQA's Elie Adamson We Are Social has appointed Elie Adamson, a group account director at AKQA, as its London client services director, replacing Nicole Ghobrial who is relocating to We Are Social New York.     Is mobile now the 'first screen'? In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.     Amazon lifts the lid a little on secretive ad operation Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.     Are vested interests holding back progress? Research suggests media agencies and owners have been slow to adapt to the impact of technology, David Benady writes.     The stories behind the winners during this year's industry awards season One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.     The next generation of writing tools will free us from the tyranny of Word If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart.     Video growth prompts Facebook ad upgrade The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady.   Latest blogs   The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.

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