Marketing Daily - Ad watchdog fires warning shot to brands over 'misleading' use of bloggers. Plus Yahoo, Bupa and West Ham United

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Marketing Daily Bulletin , 14th November 2013

Ad watchdog fires warning shot to brands over 'misleading' use of bloggers   Yahoo work-from-home ban is a trust issue, says Microsoft chief envisioning officer   West Ham poaches Arsenal marketing chief for board role   Bupa turns to 'conversational and irreverent' tone for first global campaign   Burberry breaks £1bn barrier in first-half revenues though profits stay flat   Viral review: Need for Speed ad races to online success   Rolls Royce to use 3D printing for jet engine parts   For one young girl, this year's must-have gift is blood       ADVERTISEMENT Accelerate your digital expertise with The Knowledge Engineers      Make sure you start 2014 at the top of your game with the best digital marketing skills. Training available in Mobile, Social, Strategy & Digital Trends. Save 20% with code Q4MBT20     Trend of the day: Performance leisure   The story behind Sainsbury's 'Christmas in a Day' campaign   Top 10 ads of the week: 1955 burger lifts McDonald's to the top of the chart   David Bowie serenades model in fantastical Louis Vuitton film   JOBS BOARD Programmatic Sales Specialist , Ultimate Asset£30000 - £40000 per annum + excellent benefits , London   Strategic Search Manager - PPC - Global Media Agency , Ultimate Asset£30000 - £40000 per annum + Amazing Benefits , London   Ad Ops Manager - Leading Social Targeting Company , Ultimate Asset£30000 - £35000 per annum + Amazing Benefits , London   Account Director , DU Group£65,000 to £85,000 (flexibility for exceptional individuals) , South Oxfordshire / Berkshire   Planning Director , DU Group£65,000 to £85,000 (flexible for exceptional individuals) , Oxfordshire / Berkshire

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