Latest news | |  | | | | | Universal Pictures is launching a £3mn offensive to encourage consumers to give DVDs this Christmas, featuring comedians Eddie Izzard, Jack Dee and Bill Bailey. | | |  | | | | | Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify. | | |  | | | | | As ever, the release of the latest John Lewis Christmas TV ad had sent the nation into overdrive. | | |  | | | | | Social video experts Be On evaluate the latest viral campaign from Virgin America. | | |  | | | | | A new approach to ownership is enabling cash-poor Generation Y to access technology which should be beyond their means, and helping marketers to extend the take-up of their products and services, writes Loulla-Mae Eleftheriou-Smith. | | |  | | | | | New research shows that commuters are filling their 'dead' time by browsing and buying while on the move, writes Hugh Boyle, global chief digital officer, Geometry Global. | | |  | | | | | Brands require total conviction if they are to pursue irreverent marketing strategies, writes Ben Bold. | | | |
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