Digital AM - Coca-Cola, Apple, BT Infinity, Twitter, Toshiba

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Coke relaunches loyalty area Coke Zone as content hub by Loulla-Mae Eleftheriou-Smith 13 November 2013, 11:24AM Coca-Cola has overhauled its online loyalty area Coke Zone as a new content hub, intended to give consumers news and the opportunity to enter competitions, as opposed to simply collecting points. Apple's iPad and iPhone command lion's share of traffic to youth sites by Ben Bold 13 November 2013, 09:34AM Mobiles and tablets are driving nearly a third (31%) of total traffic to youth- and young adult-focused websites, with Apple's iPhone and iPad still the most popular devices by far. BT Infinity ad banned over misleading broadband availability claims by Ben Bold 13 November 2013, 08:00AM The Advertising Standards Authority has banned a BT Infinity poster ad, which claimed that fibre optic-based broadband for Manchester-based businesses had "arrived". Twitter IPO should be welcomed by the ad industry by Dino Myers Lamptey 12 November 2013, 12:30PM The long-awaited floatation of Twitter should be a positive step for the advertising industry. Tomb Raider publisher Square Enix calls UK pitch by John Owens 13 November 2013, 10:00AM Square Enix, the global video games publisher behind Tomb Raider, is pitching out its UK consumer work. Promotion: Escaping The Multichannel Marketing Maze Mulitchannel still presents a headache for marketers when it comes to integrating different channels and their accompanying management and analytics systems.   This report provides detailed insight into the challenges affecting your peers and key strategies on how to overcome them.   Download the report for free here.   Also in the news Toshiba to take on Apple and Samsung with £4m Encore tablet push by Ben Bold, 12 November 2013, 11:24AM Apple expands iAd Workbench to Europe by Maisie McCabe, 12 November 2013, 11:46AM The demise of the brand: why technology will usher in a new era of storytelling by Robert Mighall, author of Only Connect and branding consultant at Radley Yeldar, 12 November 2013, 11:00AM BT Sport enters peoples' homes for new ad by Maisie McCabe, 12 November 2013, 06:13PM From the blogs A medium that can both brand and activate Richard Blackburn 13 November 2013, 10:15AM How are football clubs combating Twitter misuse by players? Sean Walsh 13 November 2013, 10:12AM Christmas, Your Ads Have Landed (But click here to continue the story) Paul Frampton 13 November 2013, 10:04AM Music and branding: it's all about emotion Richard Jankovich 13 November 2013, 10:00AM Reflecting the lesbian, gay, bisexual and transgender communities in marketing communications Michaela Schwing 12 November 2013, 1:17PM Latest jobs Digital Marketing Executive Recruiter Tottenham Hotspur Football Club Salary Between £25,000 - £30,000 per annum depending on experience Location Greater London Planner: Brand Engagement Recruiter The Real Adventure Salary £43-47,000 per annum + benefits Location Bristol Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Director of SEO & Content (Media Agency) Recruiter GoodEgg Digital Salary Circa £80k + Bonus and Benefits Location Central London Digital Marketing Executive Recruiter Haymarket Media Group Salary Circa £20k, depending on experience Location Teddington, Middlesex Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders