Tuesday, 5 November 2013

Campaign Daily Fix - The Observatory merges with Roth Associates, Isobar wins Foot Locker, Megan Fox in COD trailer

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Latest News

The Observatory merges with Roth Associates
by Maisie McCabe,
04 November 2013, 02:21PM
The Observatory merges with Roth Associates
The Observatory International has merged with the US-based Roth Associates to form Roth Observatory International, a global marketing services intermediary.
Isobar wins Foot Locker European digital account
by Louise Ridley,
05 November 2013, 10:18AM
Isobar wins Foot Locker European digital account
Isobar has won a pan-European digital account for Foot Locker, the sports retailer, after a two-way pitch.
Marks & Spencer's Christmas ad: watch the 150-second version
by Louise Ridley,
05 November 2013, 12:23PM
Marks & Spencer's Christmas ad: watch the 150-second version
Marks & Spencer has unveiled its fairytale-inspired Christmas ad, featuring Rosie Huntington-Whitely, David Gandy and Helena Bonham-Carter, on its social media channels and website.
Megan Fox stars in all-action Call of Duty: Ghosts trailer
by Alex Brownsell,
05 November 2013, 11:00AM
Megan Fox stars in all-action Call of Duty: Ghosts trailer
A bunch of geeky male friends come face to face with Megan Fox during a gun fight in Las Vegas in the latest real-action trailer for Activision's much-anticipated video game blockbuster "Call of Duty: Ghosts".
VIP responds to e-cigarette ad clampdown with innuendo-filled campaign
by Matthew Chapman,
05 November 2013, 09:07AM
VIP responds to e-cigarette ad clampdown with innuendo-filled campaign
VIP, an e-cigarette and e-liquid brand, is launching a raunchy ad campaign filled with sexual innuendo in reaction to the ad watchdog's clampdown on e-cigarette advertising.
Promoted
A new dawn in Out-of-Home advertising
31 October 2013, 09:55AM
A new dawn in Out-of-Home advertising
Much has changed in the communications industry over recent times, we explore what this means for outdoor in this Campaign promotion in association with Media Co Outdoor.

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Latest Work

Foyles "it's... thought that counts"
05 November 2013, 09:49AM
Foyles
Foyles new Christmas campaign spreads the message that books make better gifts than socks. Mother created the long-form ads, which have already been launched online and in-store, and will run on London Underground poster sites in December. The work ...
Debenhams "wishes made fabulous" by JWT London
04 November 2013, 05:33PM
Debenhams
Debenhams glamorous Christmas ad builds on the brand s autumn campaign. JWT created the spot, which shows a young couple searching for each other on the streets of Budapest before being reunited at an ice rink. Before reaching its conclusion, the ...
Lexus "swarm" by CHI & Partners
04 November 2013, 01:32PM
Lexus
Lexus has released a TV ad as part of its "amazing in motion" brand campaign. CHI Partners created the spot, which shows quadrotors (miniature helicopters with four sets of rotor blades) roaming a city at night, visiting a museum and leisure centre...

Also in the News

CHI leads creation of holding company
by James Swift, 04 November 2013, 09:23AM
British Gas chief pledges to waive bonus
by Daniel Farey-Jones, 05 November 2013, 11:41AM
Brands plan to increase investment in content
by Lynsey Barber, 05 November 2013, 11:00AM
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