marketing your business online: Media PM - eBay, Smooth Radio, Sun+, Brazil 2014, Things we like

Thursday 28 November 2013

Media PM - eBay, Smooth Radio, Sun+, Brazil 2014, Things we like


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28th November 2013

Nguyen utilises shopping habits for eBay ad offering

The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks.

A Smooth takeover? It has been anything but

After the latest setback for Global Radio following its purchase of GMG Radio, Maisie McCabe predicts the next step.

Has the Sun+ football move paid off?

Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.

Brands and agencies gear up for Brazil 2014

Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady.

Things we like: NME in Texas and Havas Media in Australia

Things we like this week include Austin, Texas sponsoring next year's NME Awards, Havas Media Group launching Down Under and ITV and News UK picking up the Champions League highlights.

The return to sharing and co-operation is one way to take on the tech giants

Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.

Walker Media becoming part of Publicis Groupe? You couldn't make it up

Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.

Red faces at Hearst as CEO de Puyfontaine does exit for Vivendi

Hearst Magazines UK has today announced chief executive Arnaud de Puyfontaine will be leaving for French media company Vivendi, despite issuing an outright denial of his move only last week.

Mail Online to launch in Australia with Mi9

Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9.

For an ancient medium, mags don't feel past it

In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future.

Govt urged to resolve digital switchover row

Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady.

Youth voice SB.TV plots growth beyond YouTube

Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money.

MEC's Steve Hatch on advertising's best week ever, possibly

MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.

IMterview: Brand videos this Christmas a dearth of emotional porn

Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.

Non-mobile publishers face search engine peril

Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.

Twitter IPO should be welcomed by the ad industry

The long-awaited floatation of Twitter should be a positive step for the advertising industry.

News Corp's drawbridge mentality locks in value, but there's another way

News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.