Campaign Daily Fix - Gary Barlow joins meerkats, O2 hires MBA, Cancer Research hires Dare, Global Radio loses appeal, Google, Microsoft, Coca-Cola, PS4
The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales manager for Sony Computer Entertainment Europe.
Coca-Cola has promoted Jonathan Mildenhall, the marketer known for leading the company's global 'Open Happiness' campaign, to the role of senior vice president of marketing communication and design excellence.
Marks Spencer has released the first of four food ads that will run through Christmas and the new year. Rainey Kelly Campbell Roalfe/Y R created the spot, in which a camera pans across a festive feast. The actress Keeley Hawes then voices the end...
Baileys' Christmas ad is a luscious retelling of Tchaikovsky s ballet The Nutcracker . Bartle Bogle Hegarty created the spot, which airs on 16 November during the UK television premi re of Black Swan , a film about ballet. The ad depicts a girls' n...
The Sunday Times has launched the first TV ad to promote its four-part cookbook. Grey London created the spot as part of Team News, the dedicated WPP unit serving News UK. The ad shows the Sunday Times cook Gizzi Erskine smashing plates of foo...
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