Monday 18 November 2013

Campaign Daily Fix - Gary Barlow joins meerkats, O2 hires MBA, Cancer Research hires Dare, Global Radio loses appeal, Google, Microsoft, Coca-Cola, PS4

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Latest News

Gary Barlow teams up with meerkats in Comparethemarket.com ad
by James Swift,
18 November 2013, 11:02AM
Gary Barlow teams up with meerkats in Comparethemarket.com ad
Gary Barlow has teamed up with Comparethemarket.com's meerkat mascots in an ad campaign, ahead of the launch of the singer's latest album.
02 hires MBA for b2b digital account
by Maisie McCabe,
18 November 2013, 11:15AM
02 hires MBA for b2b digital account
02 has hired MBA to handle its b2b digital account following a competitive pitch.
Cancer Research UK hires Dare for digital
by Maisie McCabe,
18 November 2013, 11:21AM
Cancer Research UK hires Dare for digital
Cancer Research UK has hired Dare to its digital roster following a competitive pitch process.
Global Radio loses GMG Radio appeal
by Maisie McCabe,
15 November 2013, 04:50PM
Global Radio loses GMG Radio appeal
Global Radio's appeal against the Competition Commission ruling that it must sell the bulk of the former GMG Radio stations has been dismissed.
PlayStation 4 'will compete with second-screen market'
by Louise Ridley,
18 November 2013, 09:10AM
PlayStation 4 'will compete with second-screen market'
The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales manager for Sony Computer Entertainment Europe.
Coke promotes Jonathan Mildenhall to North America role
by Loulla-Mae Eleftheriou-Smith,
18 November 2013, 10:30AM
Coke promotes Jonathan Mildenhall to North America role
Coca-Cola has promoted Jonathan Mildenhall, the marketer known for leading the company's global 'Open Happiness' campaign, to the role of senior vice president of marketing communication and design excellence.
Google and Microsoft agree to block child abuse search terms
by Alex Brownsell,
18 November 2013, 08:45AM
Google and Microsoft agree to block child abuse search terms
Google and Microsoft have agreed to help block child pornography by ensuring that up to 100,000 search terms no longer return any results.
Promoted
The Thinkboxes Awards for TV ad creativity
by Thinkbox,
14 November 2013, 09:00AM
The Thinkboxes Awards for TV ad creativity
Shortlist September/October.

________

Latest Work

Marks & Spencer "make Christmas delicious" by Rainey Kelly Campbell Roalfe/Y&R
18 November 2013, 10:49AM
Marks & Spencer
Marks Spencer has released the first of four food ads that will run through Christmas and the new year. Rainey Kelly Campbell Roalfe/Y R created the spot, in which a camera pans across a festive feast. The actress Keeley Hawes then voices the end...
Baileys "Nutcracker" by Bartle Bogle Hegarty
15 November 2013, 04:23PM
Baileys
Baileys' Christmas ad is a luscious retelling of Tchaikovsky s ballet The Nutcracker . Bartle Bogle Hegarty created the spot, which airs on 16 November during the UK television premi re of Black Swan , a film about ballet. The ad depicts a girls' n...
The Sunday Times "Incredible Edibles Ultimate Cookbook" by Grey London
15 November 2013, 10:04AM
The Sunday Times
The Sunday Times has launched the first TV ad to promote its four-part cookbook. Grey London created the spot as part of Team News, the dedicated WPP unit serving News UK. The ad shows the Sunday Times cook Gizzi Erskine smashing plates of foo...

Also in the News

What is the top Christmas ad of 2013?
by James Swift, 15 November 2013, 11:20AM
I'm a Celeb returns with 12.9m viewers
by Mark Banham, 18 November 2013, 11:53AM
Birds Eye creates Facebook app allowing users to track peas 'from field to freezer'
by Alex Brownsell, 18 November 2013, 10:45AM

In this week's iPad edition...

  • Darren Bailes on his career and polishing "dusty" VCCP
  • What it takes to make a great Christmas ad
  • The latest festive Work offerings
  • Amscreen's tech and concerns over consumer privacy
  • Week in Numbers interactive quiz

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