Breaking Media - Heineken, BT Sport, Coca-Cola, Pernod Ricard, TK Maxx

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Heineken says sorry after accidentally using teetotal clergyman in Bulmers ad by Gemma Charles 08 November 2013, 03:36PM Heineken has apologised after using an image of a teetotal Victorian clergyman who helped alcoholics, in an ad for its Bulmers cider. BT beats Sky to European football in £900m deal by Maisie McCabe 11 November 2013, 09:10AM BT has outbid ITV and BSkyB to win the exclusive live broadcast rights for all the 350 matches in the UEFA Champions League and UEFA Europa League for three years from 2015/16. Coke to launch new 'Shooting Star' Christmas campaign by Alex Brownsell 11 November 2013, 09:18AM Coca-Cola is set to unveil a new Christmas-themed ad promoting "good deeds", as part of its annual festive marketing push. Pernod Ricard unveils online drinks store to target UK's 'digitally savvy' consumers by Gemma Charles 11 November 2013, 09:00AM Pernod Ricard has launched an online drinks store aimed at capitalising on the burgeoning number of consumers who buy alcohol via the internet. TK Maxx makes 'genuine' emotions of gift-giving central to Christmas film by Matthew Chapman 08 November 2013, 08:00AM The moment people open a present from loved ones is the focal point of a one-minute film that aims to communicate the "real and genuine" emotions of gift-giving. Promotion: Escaping The Multichannel Marketing Maze Mulitchannel still presents a headache for marketers when it comes to integrating different channels and their accompanying management and analytics systems.   This report provides detailed insight into the challenges affecting your peers and key strategies on how to overcome them.   Download the report for free here.   Also in the news M&S boss Marc Bolland: 'The brand is bigger than the company' by Alex Brownsell, 11 November 2013, 09:38AM Coca-Cola unveils 'important' land rights commitments after Oxfam marketing drive by Gemma Charles, 11 November 2013, 09:00AM Younger generations 'can be marketed to', claims economist by Loulla-Mae Eleftheriou-Smith, 08 November 2013, 02:14PM Opinion Adland signals a return of the traditional Christmas by Danny Rogers 07 November 2013, 08:00AM And so it has begun. The fireworks have fizzled, Selfridges has decked its windows with fake snow - and the Christmas TV commercials are upon us. Last night saw the première of the Marks & Spencer offering during Coronation Street and (these days, th... The laws of physics can be applied to the workplace by Sue Unerman 07 November 2013, 08:00AM Entropy never decreases. This is the second law of thermodynamics. From the blogs Brand and celebrity partnerships must love and be loved in return Campaign Guest 11 November 2013, 9:24AM How to conduct a pre-termination negotiation Rachel Brushfield 08 November 2013, 4:49PM David Kershaw and friends discuss how to be a successful parasite NABS 08 November 2013, 2:39PM Latest jobs Planner: Brand Engagement Recruiter The Real Adventure Salary £43-47,000 per annum + benefits Location Bristol Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Account Manager - ATL Production - Central London - £30k Recruiter Source Salary £27000 - £30000 per annum + great prospects Location London Digital Brand Communication Manager Recruiter Ball & Hoolahan Salary £50,000 per annum Location Greater London Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Account Manager - Shopper Marketing - London - £25k Recruiter Source Salary £25000 - £30000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders