| Bringing Digital Out Of Home in line with other media | | 06 November 2013, 1:00PM | 
This post is provided by our partner MediaCo Outdoor. It’s been a landmark year for Out of Home. Following £19m-worth of cross-industry investment, Route came to fruition. Out of Home finally achieved its goal of becoming a 10% medium. And with Digital Out of Home growing fast and now accounting for over 20% of all sector spend, there have been more headlines about innovation than ever.
| | | | The digital agency paradox: teaching clients to do what we do | | 06 November 2013, 12:45PM |  There was a time companies only engaged us - the digital agencies of the world - to create something. Seeing the value in what we deliver, clients now want more from us. They want strategic guidance, employee training and mentoring. Clients want us to educate them ? but why? Are clients looking to take the work in-house? If so, what is our implied responsibility to our clients and our shareholders? Do we teach our clients to do what we do?
| | | | Big data or big bore? | | 06 November 2013, 10:26AM |  In the past year or two, few market sectors in the world of technology have been as dramatically hyped as big data. Recently, it has become the biggest tech buzzword since cloud technology. It's probably not surprising considering eight zettabtyes of digital data will exist by 2015, according to estimates from IDC. To put that into perspective, one zettabyte is 1,000 exabytes or one billion terrabytes. But, like any over-hyped topic, cracks begin to show and people begin to question the assertions made.
| | | | Integrating multiple agencies into one brand team | | 05 November 2013, 1:15PM |  Today, just as a lead surgeon relies on a team of doctors, nurses and professionals to perform a complex operation, a brand leader relies on a team of specialists to elaborate an idea into a tightly integrated plan. As a result, a new kind of workplace diversity is emerging: a brand team made up of external agencies. The key variable within the brand leader's influence is the time it takes to get to higher levels of productivity, which is a difficult task in any team situation, let alone when the team consists of people from different companies.
| | | | | | | There are better ways for Tesco to tailor offers than face scanning | | 05 November 2013, 10:30AM |  Tesco's plan to use face scanners to target advertising at customers certainly comes as a surprise. While tailoring advertising to each customer is a great idea, there are far better ways of doing this than using a face scanner at a till. Retailers need to make informed decisions about an individual customer's needs, and this should extend further than categorising somebody by their age and gender - there's so much more to each customer's needs than this.
| | | | St Jude storm warnings fail to stop commuters' moans on Twitter | | 04 November 2013, 2:55PM |  Only a week ago parts of the UK were in the grip of storm-generated chaos as St Jude blew down trees and powerlines and caused much misery for commuters. Naturally, we turned to social media to find out information, share news and generally vent our feelings.
| | | | How sex toy retailer Lovehoney is engaging customers | | 04 November 2013, 2:15PM |  As ecommerce continues to drive retail growth, retailers are increasingly recognising that optimising customers' online experiences can have a sustainable impact on customer engagement, conversion and revenues. Moreover, leading online retailers are discovering that a robust customer experience optimisation strategy can not only increase conversion, but it can also provide them with critical tools and insight to answer key strategic business questions. And in the process, can enhance customer satisfaction and drive brand loyalty.
| | | | La dolce vita of video advertising: part 1 | | 04 November 2013, 1:29PM |  Earlier this month, set in the heart of the Italian lake country where wines, cheeses and beautiful vistas are in plentiful supply, European media executives took stock of just how far the media industry has come from the days when the scions of Old Hollywood graced Lakes Garda and Como. Screen icons like Greta Garbo, Betty Davis, Elizabeth Taylor and Clark Gable all left their imprint on this landscape. As well as sunning themselves on Italian lakes, these recognisable faces were taking advantage of the motion picture industry - the most persuasive and pervasive way to bring their eminent star quality to the masses and enchant nations of people in the process. The silver screen was also the medium of choice for advertisers, who ran spots before films (in fact, this is how the Cannes International Festival of Creativity gained prominence).
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