Media AM - Carat win, Things we like, Women in Marketing Awards, media business rankings, My Media Week

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15th November 2013

Carat wins £20m Premier Foods media account Premier Foods has awarded Carat its £20 million media planning and buying business previously handled by Starcom MediaVest Group as part of a company wider review of all its suppliers.     Yahoo work-from-home ban is a trust issue, says Microsoft chief envisioning officer Dave Coplin, Microsoft UK's chief envisioning officer, believes Yahoo's decision to ban staff from working at home indicates a lack of trust and will be reversed in a "few years".     Blackett and Vanneck Smith honoured at Women in Marketing Awards MediaCom's Karen Blackett, News UK's Katie Vanneck Smith and Procter & Gamble's Roisin Donnelly are among the leading women to be honoured at last night's Women in Marketing Awards.     Things we like: Miley Cyrus grabs headlines and christens her fans at MTV EMAs Things we like this week includes Miley's Amsterdam appearance, Downton Abbey's fifth season and MediaCom's fundraising efforts.     Twitter partners with O2 as it opens up ads to SMEs Twitter has opened up its self-service ad platform to small to medium-sized enterprises (SMEs), and announced a partnership with O2.     Media business rankings 8 November 2013: MediaCom maintains a comfortable lead over its rivals despite some account losses.     My Media Week: Bill Jones This week, Bill Jones, founder of MediaCom and chief executive, TTMV, balances agency business (including a creative strategy brief for a major client) with industry hobnobbing, striking a deal with Guy Zitter along the way.     Edwards plays the long, start-up game at Beyond The head of Manning Gottlieb OMD's start-up division admits it would not exist without goodwill and resolve. By Louise Ridley.     Decoding the future at Mindshare's Huddle Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.     Are there privacy concerns around Amscreen tech? The OptimEyes technology rolling out at Tesco petrol stations is a long way from Minority Report, Mark Banham finds.     Innovative C4 hoping its diversity can make up the numbers for advertisers Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.     Industry pays tribute to Sky Media's Milligan The service last week allowed family and friends to share their memories of the Sky executive, Maisie McCabe writes.     We can learn more from social media managers than how to sell snake oil   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets and biscuit tins - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

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