Marketing Daily - Sainsbury's Christmas campaign celebrates 'ordinary' life with feature-length documentary. Plus McDonald's, Selfridges and Coty

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Marketing Daily Bulletin , 13th November 2013

Sainsbury's Christmas ad celebrates 'ordinary' life with feature-length doc   The story behind Sainsbury's 'Christmas in a Day' campaign   Sainsbury's attributes profit rise to 'values-driven' brand strategy   Top 10 ads of the week: 1955 burger lifts McDonald's to the top of the chart   Apple's iPad and iPhone command lion's share of traffic to youth sites   Coke relaunches loyalty area Coke Zone as content hub   E-Lites secures product placement 'first' in Lily Allen's 'Hard Out Here' video   Starbucks ordered to pay £1.7bn in dispute with Kraft   Selfridges' top marketer Richard Taylor leaves retailer       ADVERTISEMENT Accelerate your digital expertise with The Knowledge Engineers      Make sure you start 2014 at the top of your game with the best digital marketing skills. Training available in Mobile, Social, Strategy & Digital Trends. Save 20% with code Q4MBT20     Trend of the day: Generation self-destruct   BT Infinity ad banned over misleading broadband availability claims   ITV rapped over 'mildly sexual' Coty perfume ad   The demise of the brand: why technology will usher in a new era of storytelling   JOBS BOARD Programmatic Sales Specialist , Ultimate Asset£30000 - £40000 per annum + excellent benefits , London   Strategic Search Manager - PPC - Global Media Agency , Ultimate Asset£30000 - £40000 per annum + Amazing Benefits , London   Ad Ops Manager - Leading Social Targeting Company , Ultimate Asset£30000 - £35000 per annum + Amazing Benefits , London   Account Director , DU Group£65,000 to £85,000 (flexibility for exceptional individuals) , South Oxfordshire / Berkshire   Planning Director , DU Group£65,000 to £85,000 (flexible for exceptional individuals) , Oxfordshire / Berkshire

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