| Integrating multiple agencies into one brand team | | 05 November 2013, 1:15PM |  Today, just as a lead surgeon relies on a team of doctors, nurses and professionals to perform a complex operation, a brand leader relies on a team of specialists to elaborate an idea into a tightly integrated plan. As a result, a new kind of workplace diversity is emerging: a brand team made up of external agencies. The key variable within the brand leader's influence is the time it takes to get to higher levels of productivity, which is a difficult task in any team situation, let alone when the team consists of people from different companies.
| | | | | | | There are better ways for Tesco to tailor offers than face scanning | | 05 November 2013, 10:30AM |  Tesco's plan to use face scanners to target advertising at customers certainly comes as a surprise. While tailoring advertising to each customer is a great idea, there are far better ways of doing this than using a face scanner at a till. Retailers need to make informed decisions about an individual customer's needs, and this should extend further than categorising somebody by their age and gender - there's so much more to each customer's needs than this.
| | | | St Jude storm warnings fail to stop commuters' moans on Twitter | | 04 November 2013, 2:55PM |  Only a week ago parts of the UK were in the grip of storm-generated chaos as St Jude blew down trees and powerlines and caused much misery for commuters. Naturally, we turned to social media to find out information, share news and generally vent our feelings.
| | | | How sex toy retailer Lovehoney is engaging customers | | 04 November 2013, 2:15PM |  As ecommerce continues to drive retail growth, retailers are increasingly recognising that optimising customers' online experiences can have a sustainable impact on customer engagement, conversion and revenues. Moreover, leading online retailers are discovering that a robust customer experience optimisation strategy can not only increase conversion, but it can also provide them with critical tools and insight to answer key strategic business questions. And in the process, can enhance customer satisfaction and drive brand loyalty.
| | | | La dolce vita of video advertising: part 1 | | 04 November 2013, 1:29PM |  Earlier this month, set in the heart of the Italian lake country where wines, cheeses and beautiful vistas are in plentiful supply, European media executives took stock of just how far the media industry has come from the days when the scions of Old Hollywood graced Lakes Garda and Como. Screen icons like Greta Garbo, Betty Davis, Elizabeth Taylor and Clark Gable all left their imprint on this landscape. As well as sunning themselves on Italian lakes, these recognisable faces were taking advantage of the motion picture industry - the most persuasive and pervasive way to bring their eminent star quality to the masses and enchant nations of people in the process. The silver screen was also the medium of choice for advertisers, who ran spots before films (in fact, this is how the Cannes International Festival of Creativity gained prominence).
| | | | | | | Excessive personalisation undermines marketing messages | | 01 November 2013, 9:52AM |  Delivering a personal and customised user experience that doesn't just tick the boxes, but genuinely exceeds expectations can be a challenge. The way that people feel about how brands approach them can vary dramatically, and it is rapidly changing. In this piece, I will walk you through the research we recently carried out with The Economist Intelligence Unit (EIU), to demystify the facts on how people really feel about personalisation and customisation. There are interesting findings, particularly in product industries such as finance, travel and media.
| | | | Four lessons brands can learn from UGC Christmas trends | | 01 November 2013, 9:52AM |  Marketers seem to be promoting Christmas earlier and earlier every year. The advent period is traditionally the most popular time for consumer spending and recent research from Experian Marketing has predicted that nearly 50% of retailers are expected to launch their Christmas campaigns before Halloween, with the majority of others releasing theirs in the first two weeks of November.
| | | | How to survive the apocalypse | | 31 October 2013, 11:11AM |  With it being Halloween we thought it would be a good opportunity to give you some handy, new age tips on how to survive a zombie apocalypse, should the event occur. We do know one thing from watching The Walking Dead: there are always rules to survival so here are some of our top 50.
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