| Twitter opens ad programme to UK & Irish SMEs | | 14 November 2013, 12:47PM |  You might’ve expected Twitter’s programme of commercial developments to slow now that its IPO has gone through, but the social network has announced today that it is expanding its self-serve Twitter Ads programme to small and medium-sized enterprises (SMEs) in the UK, Ireland and Canada.
| | | | | | | What bloggers mean for publishing | | 14 November 2013, 11:37AM |  We've reached a significant turning point in the industry, where media really is everywhere. The proliferation of screens, messages, technology and social networks means that we are royally bombarded with a variety of different media wherever we are and whenever we want (or don't want). That's a lot of clutter to try and get past and the only way to break through the noise is to have a strong point of view, a view that comes through great content.
| | | | John Lewis steals the Christmas advertising crown (again) | | 14 November 2013, 10:30AM | 
Brand Viral Trends: The count down to Christmas is already under way and the flood of festive advertising has begun. This week's viral chart is filled full of seasonal campaigns, but unsurprisingly, John Lewis has once again stolen the limelight with another heart warming Christmas gem.
| | | | A medium that can both brand and activate | | 13 November 2013, 10:15AM |  This post is provided by our partner MediaCo Outdoor.
The IPA's recently published 'The Long and the Short of Its report has re-opened the debate on just how to define campaign 'success'.
| | | | How are football clubs combating Twitter misuse by players? | | 13 November 2013, 10:12AM |  With over 13.8 million Twitter followers combined, Premier League football clubs have quickly become a source of information and entertainment to the Twitter universe. Some 25% of sports fans consume sport based content via Social Media, and this figure is expected to keep growing as the adoption rate for second screen viewing increases. Undoubtedly, football and Twitter are a match made in heaven – fans can air their opinions openly, converse with players, pundits and fans across the globe and it regularly acts as a “breaking news” outlet for transfer, injury and match information.
| | | | Music and branding: it's all about emotion | | 13 November 2013, 10:00AM |  There's a common factoid often repeated amongst those in the marketing and branding world: emotions can outweigh other factors such as price or quality when it comes to making a purchasing decision. In his recent book, Descartes' Error, Antonio Damasio, a neuroscience professor, posits that emotion is actually the single strongest determiner when it comes to making a purchase.
| | | | Are retailers wasting money with their big budget Christmas TV campaigns? | | 12 November 2013, 12:45PM |  When your local supermarket, department store or specialist retailer breaks a brand new above-the-line ad in November, you know the silly season is upon us. With so much revenue and profit generated in this quarter you can understand why the stakes are high. Ads increase exponentially in prime time slots to lure us and retailers live off the hope that the shopping public will spend their hard earned cash through their cash registers. Production values go up, a memorable ditty is sung and a plethora of celebrity smothers the campaign, but do retailers really need to spend so much on the celebrity endorsement? As a marketer, I fully embrace the necessity of advertising and I understand the value in it. I agree that prime time advertising slots are a must if you want to make an impact, as are production values, but based on the criticism lauded on the lacklustre impact Marks & Spencer's "Leading Ladies" campaign, can retailers justify the expense?
| | | | | | | Are you missing a trick by not viewing the humble email signature as a marketing tool? | | 12 November 2013, 10:28AM |  With the continued search towards one to one, highly personalised communication, organisations are spending a fortune on innovative, social media promotions, digital advertising and eCRM campaigns. Yet how much of this activity is actually seen by the right people? And how much of it is targeted, relevant and personalised? Yet a simple, accessible, valued, trusted and, all importantly, free way to dynamically communicate with customers, suppliers, prospects is being ignored by the vast majority of organisations.
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The Conservative Party have taken the very odd decision to to remove a decade of speeches and press releases from their official party website. 
Back in 2011 online host Shira Lazar started her own show on US network CBS called What’s Trending. The title was fairly self explanatory – it looked at the people and the topics that were causing a stir online.
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