Media AM - Yahoo, Carlsberg, Marc Mendoza, YouTube, Facebook

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20th November 2013

Marissa Mayer pins Yahoo's future on entertainment and mobile Marissa Mayer, the chief executive of Yahoo, has described the digital company's thrust as being around "entertainment" and highlighted mobile as being core to its future prospects.     Carlsberg consolidates bulk of £100m media into OMD Carlsberg has consolidated its estimated £100 million global media account into OMD after a four-way pitch, except the Chinese market, which has been retained by ZenithOptimedia.     Marc Mendoza takes non-exec roles at VCCP and Posterscope Marc Mendoza, the former chairman and chief executive of Havas Media, has returned to the fray with non-executive board roles at VCCP Media and Posterscope.     YouTubers give advice on how to become 'internet famous' As part of Campaign's on-going video series exploring the internet, fame and YouTube celebrity, we take a look at how some YouTubers become famous.     ISBA slams Facebook over beheadings Advertising industry trade body ISBA has attacked Facebook over its decision to allow users to post footage of beheadings, claiming the social media site desires "all the revenue but none of the responsibility".     Innovative C4 hoping its diversity can make up the numbers for advertisers Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.     Edwards plays the long, start-up game at Beyond The head of Manning Gottlieb OMD's start-up division admits it would not exist without goodwill and resolve. By Louise Ridley.     Decoding the future at Mindshare's Huddle Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.     Are there privacy concerns around Amscreen tech? The OptimEyes technology rolling out at Tesco petrol stations is a long way from Minority Report, Mark Banham finds.     Industry pays tribute to Sky Media's Milligan The service last week allowed family and friends to share their memories of the Sky executive, Maisie McCabe writes.     We can learn more from social media managers than how to sell snake oil   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets and biscuit tins - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

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