Digital AM - Coca-Cola, Yahoo, YouTube, Facebook, Asda

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Coca-Cola hires Cheil UK for multi-channel brief by Mark Banham 20 November 2013, 11:11AM Coca-Cola has appointed Cheil UK to develop a multi-channel brief promote its "happiness" proposition after a competitive pitch against undisclosed agencies. Yahoo will 'ride mobile wave to reinvention', says Marissa Mayer by Matthew Chapman 20 November 2013, 03:00AM Marissa Mayer, the chief executive of Yahoo, has claimed mobile is a "wave" the company can ride in its effort to reinvent itself, after conceding the company failed to react quickly enough to the platform. YouTubers give advice on how to become 'internet famous' by Ben Hall and Georgina Brazier 20 November 2013, 11:17AM As part of Campaign's on-going video series exploring the internet, fame and YouTube celebrity, we take a look at how some YouTubers become famous. ISBA slams Facebook over beheadings by Alex Brownsell 20 November 2013, 08:00AM Advertising industry trade body ISBA has attacked Facebook over its decision to allow users to post footage of beheadings, claiming the social media site desires "all the revenue but none of the responsibility". Asda launches click and collect services at tube stations by Loulla-Mae Eleftheriou-Smith 20 November 2013, 09:11AM Asda has partnered with Transport for London to create a unique click and collect grocery service. Unilever unveils biggest consumer facing brand campaign by Loulla-Mae Eleftheriou-Smith 19 November 2013, 06:02PM Unilever has today launched its biggest consumer-facing brand campaign to date, called 'Project Sunlight, a multi-million pound initiative that pushes the FMCG giant's sustainability message in all its global markets. Digital Trends: Brands must innovate online and off to attract shoppers looking for new retail experiences by Microsoft 20 November 2013, 08:00AM Nearly half of UK shoppers (49%) are more likely to buy from a brand that allows them to touch, feel and experience the products whether in a store or online*. Promotion: Escaping The Multichannel Marketing Maze Mulitchannel still presents a headache for marketers when it comes to integrating different channels and their accompanying management and analytics systems.   This report provides detailed insight into the challenges affecting your peers and key strategies on how to overcome them.   Download the report for free here.   Also in the news EasyJet heralds 'resonant brand positioning' as profits leap 51% by Loulla-Mae Eleftheriou-Smith, 19 November 2013, 11:55AM Samsung picks London for next software innovation centre by Matthew Chapman, 19 November 2013, 10:01AM Ogilvy and SapientNitro appointed to Govt digital services roster by Louise Ridley, 19 November 2013, 09:05AM Promotion: Save 20% on digital marketing training Be at the top of your game for 2014. Booking now: Essential online training sessions in Mobile, Social Media, Integrated Strategy & Digital Trends. Use code Q4BRBY20.   Click here for more information. From the blogs Outdoor trading: the next big step Richard Blackburn 20 November 2013, 9:38AM How advertisers can bridge the gap from TV to digital Rob Lowe 20 November 2013, 9:29AM Being banned in Singapore is better than sex for AshleyMadison.com Chris J Reed 20 November 2013, 1:10AM A brief rant Andy Nairn 19 November 2013, 3:38PM The Christmas TV ad battle: a social perspective James Honess 19 November 2013, 12:10PM Latest jobs Midweight Designer Recruiter Apple & Ink Salary £35,000-£40,000 Location N1 Senior Digital Strategy Manager Recruiter Michael Page Digital Salary £55000 - £70000 per annum Location London Head of Digital Recruiter Gemini Search Salary £8000.00 - £90000.00 per annum + Benefits Location London B2B Account Manager Recruiter Blue Skies Marketing Recruitment Salary £24000 - £28000 per annum Location Manchester Midweight Creative Team Recruiter Apple & Ink Salary £40,000-£50,000 Location SE1 Digital Producer / Project Manager Recruiter Blue Skies Marketing Recruitment Salary £25000 - £32000 per annum, Benefits: +package Location Manchester Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... The Display Advertising Playbook: A Game Plan for Performance Marketers (Expert Reports) Over the past few years, we've seen advertisers increase their display a... Display Campaign Success: Looking Beyond The Click (Expert Reports) We're all familiar with the usefulness of search engines to answer a spe... Real-time Personalisation: Increase The Value of Every Customer Interaction (Expert Reports) Personalisation is on the rise as companies strive to meet customer expe... Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... 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