Breaking news from Brand Republic - MasterCard, West Ham, AMV, Trinity Mirror, Skoda

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news MasterCard reviews $200m media by 14 November 2013, 07:00AM MasterCard has launched a review of its estimated $200 million global media planning and buying account. West Ham poaches Arsenal marketing chief for board role by Loulla-Mae Eleftheriou-Smith 14 November 2013, 09:48AM West Ham United has poached Angus Kinnear, the marketing director from rival team Arsenal, to become the club's managing director. AMV promotes creative duo to ECDs by Louise Ridley 14 November 2013, 07:00AM Abbott Mead Vickers BBDO has promoted the creative partners Alex Grieve and Adrian Rossi to executive creative directors. Viral review: Need for Speed ad races to online success by Unruly 14 November 2013, 08:21AM Social video experts Unruly evaluate the latest viral campaign from Need for Speed. Bupa turns to 'conversational and irreverent' tone for first global campaign by Matthew 14 November 2013, 09:59AM Bupa is launching its first global marketing campaign as it adopts a more "conversational" tone and seeks to get its Ground Miles walking app into "as many hands as possible". Live: Thinkbox's blind data by Susan Billinge 14 November 2013, 09:19AM Live streamed coverage from Thinkbox's 'Blind Data: how to navigate to data you can love' event, designed to help marketers and planners sort the good data from the dodgy to improve TV's effectiveness, begins today at 9.30am. Promotion: Escaping The Multichannel Marketing Maze Mulitchannel still presents a headache for marketers when it comes to integrating different channels and their accompanying management and analytics systems.   This report provides detailed insight into the challenges affecting your peers and key strategies on how to overcome them.   Download the report for free here.   Also in the news Trinity Mirror posts 68% lift in digital audience but financial losses continue by Arif Durrani, 14 November 2013, 08:29AM Group M wins £380m pan-European Danone by Louise Ridley, 13 November 2013, 05:15PM Skoda launches Euro advertising contest by Maisie McCabe, 14 November 2013, 07:00AM Ad watchdog fires warning shot to brands over 'misleading' use of bloggers by Alex Brownsell, 13 November 2013, 03:08PM Promotion: Save 20% on digital marketing training Be at the top of your game for 2014. Booking now: Essential online training sessions in Mobile, Social Media, Integrated Strategy & Digital Trends. Use code Q4BRBY20.   Click here for more information. From the blogs The difference between a commodity and a brand Hugh Salmon 14 November 2013, 9:04AM Christmas. Time for a naïveté play. Jonathan Staines 13 November 2013, 3:45PM Patent allegations are unsettling for Twitter John Paul Rooney 13 November 2013, 3:28PM Latest jobs Director of SEO & Content (Media Agency) Recruiter GoodEgg Digital Salary Circa £80k + Bonus and Benefits Location Central London Digital Brand Communication Manager Recruiter Ball & Hoolahan Salary £50,000 per annum Location Greater London Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Planner: Brand Engagement Recruiter The Real Adventure Salary £43-47,000 per annum + benefits Location Bristol Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Senior Digital Designer - Integrated agency - London Recruiter Network Career Consultants Salary £200 - £280 per day Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... The Display Advertising Playbook: A Game Plan for Performance Marketers (Expert Reports) Over the past few years, we've seen advertisers increase their display a... Display Campaign Success: Looking Beyond The Click (Expert Reports) We're all familiar with the usefulness of search engines to answer a spe... Real-time Personalisation: Increase The Value of Every Customer Interaction (Expert Reports) Personalisation is on the rise as companies strive to meet customer expe... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders