| Social media reporting: how to make it meaningful | | 11 November 2013, 11:43AM |  How many times have you found yourself in the following situation: you're in a meeting - no, worse - you're on a conference call, and everyone's talking about social reporting. On a screen in front of you is the first of an unforgivable number of slides. On every slide is a graph, allegedly showing you something different to the graph before; shifts in follower count, engagement rate and reach. (Only the last slide is different, it's the one that says, incongruously: "Thank you.") These reports are a bit boring, but they're important, right? If only you gave them your full attention, if only you 'got' the metrics a bit more, these reports would be Super Meaningful… right? Maybe. But in my experience, the majority of social media reporting is almost completely devoid of meaning.
| | | | iAnxiety; Apple, misery and the new class divide | | 11 November 2013, 10:30AM |  Therapy. You need to climb aboard that bandwagon, because all the indicators show that there has never been a greater demand for therapy. Did you know there is a worldwide increase in anxiety?
| | | | Google takes steps towards a fully-subscribed search service, to the detriment of advertisers | | 11 November 2013, 9:30AM |  Actions speak louder than words. At a time when "big data" analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack. Advertisers are required to sift and make sense of customer data coming in from dozens more channels than they ever were before. Social and mobile usage has quickly begun to play a huge role in changing advertisers' landscape, and the marketer's day job.
| | | | | | | John Lewis go digital first with their Christmas offering | | 08 November 2013, 12:35PM |  Department store John Lewis are one of the most established names in British retail, and their Christmas ads are usually a highlight of the festive season.
This year they have been decidedly modern and forward thinking with their Christmas campaign. Their lovely advert, “The Bear and The Hare”, has appeared on their official YouTube channel today, well over 24 hours before it makes its television debut in tomorrow night’s X-Factor.
| | | | The Culture of Now - The rise of imagery in social media | | 08 November 2013, 12:30PM |  The growth of social media sites with a focus on imagery rather than text, together with the rise in micro-video sharing, has resulted in a noticeable shift in the makeup of social media in 2013. A few years ago, people may have wondered whether Twitter's 140 characters could allow us to truly express ourselves. Now, however, it seems that a few frames of video footage or an image uploaded in a matter of seconds is plenty. This new trend, embraced by millions of social media users, is a direct result of the continued synergy between social media and the smartphone. The increased sophistication of the smartphone and the rise in the normality of social media use means that we now use smartphones as a transmitter of our every mood and emotion. The result is that we are now becoming participants in a new form of communication. As spontaneity has been encouraged, a culture of now has emerged as we learn to consume and share a flurry of information and imagery with a seemingly unquenchable thirst.
| | | | Piecing together the geotargeting puzzle | | 08 November 2013, 10:29AM |  The geotargeting of internet content has long been an established method of connecting with consumers in real-time. The benefits of doing so are readily apparent - consumers are 30-300% more likely to click a geotargeted ad versus untargeted; localised ecommerce offerings can increase conversion rates by as much as seven-fold; and geolocation can help reduce online fraud rates dramatically. As such, geotargeting technologies are deployed in a wide range of online applications, including advertising, ecommerce, publishing, social media and banking to present a safer, more relevant user experience.
| | | | Infographic: how to increase your email opening rates | | 08 November 2013, 9:49AM |  Having trouble persuading customers on your mailing list to open your emails? WhoIsHostingThis? has compiled this infographic (below) for all marketers explaining email deliverability and the different factors that affect the chances of readers opening marketing emails.
| | | | Brands: how to get agile with your agency | | 07 November 2013, 2:15PM |  Brands and marketers want deeper partnerships with their agencies...but realizing that goal can be elusive. The good news is that agencies are changing - many are shifting to a team-centric "Agile" model which speeds innovation cycles and can provide better results, faster, at a more competitive price. As a brand manager or marketer, you'll want to shift your model slightly as well in order to better take advantage of these changes.
| | | | India uses Twitter to thank an icon | | 07 November 2013, 9:57AM |  India is a growing market for business and technology of all types, as shown by the recent announcement of an Indian space programme. A little bit closer to earth, social media is thriving in India too. As it prepares to IPO today, Twitter is seeing significant growth in the country.
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