Latest news | | | | | | Harvey Nichols, the luxury store, has released a campaign encouraging customers to abandon thoughtful giving and spend as much as possible on themselves this Christmas. | | | | | | | A subtle set of headlights, the close- up of a driver's face, a quick flash of the dashboard, and then it's gone. | | | | | | | A content-led TV ad campaign, funded by the UK's biggest brewers to encourage beer consumption, has escaped censure from the Advertising Standards Authority after complaints that the activity could be mistaken for programming. | | | | | | | Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9. | | | | | | | The Royal Mail reveals it has made a "good start" to the second half of its fiscal year on the back of a surge of direct marketing from energy companies, as profits for the first half of its financial year more than doubled. | | | | | | | Ebay is placing "inspiration" at the heart of its Christmas marketing activity, with the "world's first shoppable pantomime" and its first TV sponsorship deal. | | | | | | | More than half of online consumers worldwide (61%) are more likely to buy from brands if they are "surprised" by serendipitous encounters that recognise the context in which they are using their technology. Some 42% of UK consumers would react the sa... | | | | Promotion: Rethink Marketing Put your marketing in context with the right message at the right time and place Social media has dramatically altered the way most businesses engage with their customers. Read more. Click here for more information.
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