Wednesday 27 November 2013

Breaking news from Brand Republic - Harvey Nichols, Jaguar, eBay, Mail Online, Royal Mail

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Latest news

Harvey Nichols shuns the Christmas spirit in latest campaign
Harvey Nichols shuns the Christmas spirit in latest campaign
by James Swift
27 November 2013, 09:41AM
Harvey Nichols, the luxury store, has released a campaign encouraging customers to abandon thoughtful giving and spend as much as possible on themselves this Christmas.
Jaguar waits in the shadows for pursuers to pass
Jaguar waits in the shadows for pursuers to pass
by Loulla-Mae Eleftheriou-Smith
27 November 2013, 09:47AM
A subtle set of headlights, the close- up of a driver's face, a quick flash of the dashboard, and then it's gone.
Beer industry ads starring Tim Lovejoy escape watchdog rap
Beer industry ads starring Tim Lovejoy escape watchdog rap
by Gemma Charles
27 November 2013, 09:00AM
A content-led TV ad campaign, funded by the UK's biggest brewers to encourage beer consumption, has escaped censure from the Advertising Standards Authority after complaints that the activity could be mistaken for programming.
Mail Online to launch in Australia with Mi9
Mail Online to launch in Australia with Mi9
by Arif Durrani
26 November 2013, 11:19PM
Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9.
Royal Mail benefits from energy firms' direct mail surge as profits double
Royal Mail benefits from energy firms' direct mail surge as profits double
by Matthew Chapman
27 November 2013, 09:21AM
The Royal Mail reveals it has made a "good start" to the second half of its fiscal year on the back of a surge of direct marketing from energy companies, as profits for the first half of its financial year more than doubled.
Ebay aims to inspire with 'world's first shoppable panto'
Ebay aims to inspire with 'world's first shoppable panto'
by Matthew Chapman
26 November 2013, 03:26PM
Ebay is placing "inspiration" at the heart of its Christmas marketing activity, with the "world's first shoppable pantomime" and its first TV sponsorship deal.
Digital Trends: Brands can thrive if they deliver pleasant surprises for consumers
Digital Trends: Brands can thrive if they deliver pleasant surprises for consumers
by Microsoft
27 November 2013, 08:00AM
More than half of online consumers worldwide (61%) are more likely to buy from brands if they are "surprised" by serendipitous encounters that recognise the context in which they are using their technology. Some 42% of UK consumers would react the sa...

Also in the news

Red faces at Hearst as CEO de Puyfontaine does exit for Vivendi
by Louise Ridley, 26 November 2013, 05:32PM
Telegraph appoints Jon Brendsel as group CIO
by Arif Durrani, 26 November 2013, 07:00PM
AA to promote advertising at the House of Commons
by Maisie McCabe, 26 November 2013, 04:10PM
UK adspend to reach £13.9bn in 2013, topping 2007 peak
by Maisie McCabe, 26 November 2013, 12:45PM
Five lessons big brands can learn from growth hacking
by Loulla-Mae Eleftheriou-Smith, 26 November 2013, 12:00PM

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From the blogs

The Wall blog

Killing it in the Age of Context
Michael Aneto
26 November 2013, 3:04PM
The power of displacement: the impact of migration on creativity
Al Moselely
26 November 2013, 12:27PM
Girl power is changing online gaming and the media industry needs to learn from it
John Reynolds
26 November 2013, 11:19AM
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