Campaign Daily Fix - Sony dresses Oxo tower, The Upside launches, Inferno boosts creative team, Viral chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News PlayStation 4 dresses Oxo Tower in giant symbols by Louise Ridley, 15 November 2013, 10:57AM Manning Gottlieb OMD and Talon Outdoor have installed huge glowing PlayStation symbols on London's Oxo Tower for the launch of the new PS4 console. The Upside start-up launches with Adidas and Giffgaff work by Maisie McCabe, 15 November 2013, 10:09AM Niku Banaie, the former chief innovation officer at Isobar, has launched The Upside, a start-up designed to help brands such as Adidas and Giffgaff capitalise on changing digital communications. Inferno boosts creative team with Dirk Van Dooren hire by James Swift, 15 November 2013, 10:43AM Inferno has hired former Fallon creative associate, Dirk Van Dooren, as its head of visual output, replacing Mark Dickens. Campaign Viral Chart: John Lewis tops chart with only Christmas ad in most-shared list by Ben Hall, 15 November 2013, 09:41AM John Lewis tops this week's viral chart with the only Christmas ad in the most-shared listings this week. M&S Food kicks off Christmas push by Maisie McCabe, 15 November 2013, 09:21AM Marks & Spencer has launched its Christmas food campaign with an ad voiced by the actress Keeley Hawes. 1&1 Media moves £7m account to Walker Media by Maisie McCabe, 15 November 2013, 11:48AM 1&1 Media, the website services company, has moved its £7 million media "screen" planning and buying business into Walker Media from Mindshare. What is the top Christmas ad of 2013? by James Swift, 15 November 2013, 11:20AM Christmas advertising landed in a big way this year. The hype surrounding John Lewis' effort was more intense than ever, and many other brands have cottoned onto what a rewarding game it can be to make an event of your festive campaigns. Carat wins £20m Premier Foods media account by Arif Durrani, 15 November 2013, 11:07AM Premier Foods has awarded Carat its £20 million media planning and buying business previously handled by Starcom MediaVest Group as part of a company wider review of all its suppliers. Promoted Mobile and the moving image by Gavin Stirrat, 24 October 2013, 09:00AM Mobile video is a fantastic opportunity, but it's wasted on those who simply repurpose TV and online ads. ________ Latest Work The Sunday Times "Incredible Edibles Ultimate Cookbook" by Grey London 15 November 2013, 10:04AM The Sunday Times has launched the first TV ad to promote its four-part cookbook. Grey London created the spot as part of Team News, the dedicated WPP unit serving News UK. The ad shows the Sunday Times cook Gizzi Erskine smashing plates of foo... Waitrose "the story of giving back" by Bartle Bogle Hegarty 14 November 2013, 07:51PM Waitrose has again focused its Christmas campaign on charitable giving. Bartle Bogle Hegarty created the spot, in which a voiceover explains how Waitrose s green tokens allow its partners to support community projects. At the same time, a group of th... Volvo "the epic split" by Forsman & Bodenfors 14 November 2013, 05:53PM Volvo has released an online film featuring Jean-Claude Van Damme. Forsman Bodenfors created the spot, in which the actor straddles two reversing trucks and then performs the splits as the vehicles move away from each other. The ad highlights the t... Also in the News Blackett and Vanneck Smith honoured at Women in Marketing Awards by Maisie McCabe, 14 November 2013, 04:28PM EA creates life-size Lionel Messi avatar to show off new Fifa 14 features by Matthew Chapman, 15 November 2013, 11:00AM Baileys recreates 'The Nutcracker' ballet for sumptuous Christmas ad by Gemma Charles, 15 November 2013, 12:00PM Latest Jobs Digital Project Manager £35000 - £45000 per annum, London Brand Marketing Manager £30000 - £40000 per annum, West Yorkshire Account Director - FMCG packaging £50000 - £60000 per annum, London Group Account Director £65000.00 - £85000.00 per annum + Superb Benefits List.... , London Content Editor £150 per day, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.