Campaign Daily Fix - How John Lewis Christmas ads perform on Twitter, BT beats Sky in football deal, FT seeks agency for social, Cadbury and Coke at Christmas

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News John Lewis Christmas ads: a Twitter comparison by Ben Hall, 11 November 2013, 11:48AM John Lewis' 2013 Christmas ad was mentioned in almost 50,000 tweets in the first 24 hours after it was released online on Friday morning 8 November, over three times more than the retailer's ad got in 2011. BT beats Sky to European football in £900m deal by Maisie McCabe, 11 November 2013, 09:10AM BT has outbid ITV and BSkyB to win the exclusive live broadcast rights for all the 350 matches in the UEFA Champions League and UEFA Europa League for three years from 2015/16. The FT approaches agencies with social brief by Louise Ridley, 11 November 2013, 09:30AM The Financial Times is in the early stages of discussing a social media brief with agencies, for a campaign to promote its FT Weekend subscription. Cadbury joins the Christmas fray by Maisie McCabe, 11 November 2013, 12:47PM Cadbury has launched its first Christmas-themed ad campaign for Cadbury Dairy Milk. Coke to launch new 'Shooting Star' Christmas campaign by Alex Brownsell, 11 November 2013, 09:18AM Coca-Cola is set to unveil a new Christmas-themed ad promoting "good deeds", as part of its annual festive marketing push. Ban payday loan TV ads during kids programmes, says Ed Miliband by Loulla-Mae Eleftheriou-Smith, 11 November 2013, 12:27PM Labour leader Ed Miliband has said that ads for payday loans companies should be prevented from screening during children's TV shows, adding that a Labour government would urge the ad watchdog to introduce a ban. American Express supports Small Business Saturday with ad boost by Maisie McCabe, 11 November 2013, 11:42AM American Express has launched an above-the-line campaign to promote Small Business Saturday, an initiative designed to encourage people to shop in small and independent businesses Promoted A brand love story by Mads Holmen, 24 October 2013, 09:00AM Brands need to take a leaf out of the PR rule book if they are to engage consumers in the long term. ________ Latest Work Kenwood "what do you see?" by JWT London 11 November 2013, 12:18PM The kitchen appliance maker, Kenwood, has launched a global campaign featuring the new brand positioning: "anything is possible with a Kenwood". JWT London created a print campaign for lifestyle and cooking magazines in the UK, which is part of a wid... Asda "you're better off at Asda" by VCCP Blue 09 November 2013, 11:30PM Asda has released the first two ads in its Christmas campaign. VCCP created the campaign, which comprises 20 different spots that will be released in the coming weeks. The first spot features sad-looking snowmen in a garden lined up next to a superio... Tesco "a family Christmas" by Wieden & Kennedy 08 November 2013, 01:10PM Tesco has released the first of three ads in its Christmas campaign. Wieden Kennedy London created the spot, which features old-looking footage of a family Christmas as Rod Stewart s Forever Young plays in the background. It was written by Sophie... Also in the News Watch the 2013 John Lewis Christmas ad by Maisie McCabe, 08 November 2013, 08:40AM Argos Aliens to announce competition winners live on ITV by Ben Bold, 11 November 2013, 12:16PM BBC devises Doctor Who #savetheday campaign to celebrate 50-year anniversary by Loulla-Mae Eleftheriou-Smith, 11 November 2013, 11:30AM Downton Abbey finale peaks with 10.5m by Maisie McCabe, 11 November 2013, 11:11AM Latest Jobs Point of Purchase Manager £45000 per annum, West Midlands Freelance Digital Account Manager *Immediate Start* £150 - £250 per day, London Digital Project Manager £40000 - £47000 per annum, London UK & IRL Brand Manager £42000 - £48000 per annum, South East London Brand Project Manager £31500 - £45000 per annum, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.