Digital AM - Financial Times, American Express, John Lewis, Pernod Ricard, Nespresso

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news The FT approaches agencies with social brief by Louise Ridley 11 November 2013, 09:30AM The Financial Times is in the early stages of discussing a social media brief with agencies, for a campaign to promote its FT Weekend subscription. American Express supports Small Business Saturday with ad boost by Maisie McCabe 11 November 2013, 11:42AM American Express has launched an above-the-line campaign to promote Small Business Saturday, an initiative designed to encourage people to shop in small and independent businesses John Lewis Christmas ads: a Twitter comparison by Ben Hall 11 November 2013, 11:48AM John Lewis' 2013 Christmas ad was mentioned in almost 50,000 tweets in the first 24 hours after it was released online on Friday morning 8 November, over three times more than the retailer's ad got in 2011. Pernod Ricard unveils online drinks store to target UK's 'digitally savvy' consumers by Gemma Charles 11 November 2013, 09:00AM Pernod Ricard has launched an online drinks store aimed at capitalising on the burgeoning number of consumers who buy alcohol via the internet. George Clooney and Matt Damon spar in Nespresso spot by Alex Brownsell 11 November 2013, 10:30AM Two of the smoothest actors in Hollywood battle over a cup of coffee in the latest ad campaign for Nespresso. Radio Times leaders talk about the launch of its first iPad app DiscoverTV by Ben Hall 08 November 2013, 01:30PM Radio Times, the 90 year old TV and radio listings magazine, has launched its first iPad app, containing all of the week's television, radio and on-demand programmes, as well as exclusive interviews. Promotion: Escaping The Multichannel Marketing Maze Mulitchannel still presents a headache for marketers when it comes to integrating different channels and their accompanying management and analytics systems.   This report provides detailed insight into the challenges affecting your peers and key strategies on how to overcome them.   Download the report for free here.   From the blogs Social media reporting: how to make it meaningful Liza Bate 11 November 2013, 11:43AM iAnxiety; Apple, misery and the new class divide Shaun Varga 11 November 2013, 10:30AM Google takes steps towards a fully-subscribed search service, to the detriment of advertisers Jon Baron 11 November 2013, 9:30AM Brand and celebrity partnerships must love and be loved in return Campaign Guest 11 November 2013, 9:24AM How to conduct a pre-termination negotiation Rachel Brushfield 08 November 2013, 4:49PM Latest jobs Director of SEO & Content (Media Agency) Recruiter GoodEgg Digital Salary Circa £80k + Bonus and Benefits Location Central London Digital Marketing Executive Recruiter Haymarket Media Group Salary Circa £20k, depending on experience Location Teddington, Middlesex Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Planner: Brand Engagement Recruiter The Real Adventure Salary £43-47,000 per annum + benefits Location Bristol Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Lead Customer Proposition Manager - In Life Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders