Media PM - The week's most read

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15th November 2013

Channel 4 unveils raft of new shows Channel 4 intends to continue to go back to its roots as a non-risk-averse, not-for-profit broadcaster and invest in a wide range of programmes for a diverse population in 2014, according to its Upfronts last week.     Industry pays tribute to Sky Media's Milligan The service last week allowed family and friends to share their memories of the Sky executive, Maisie McCabe writes.     Group M wins £380m pan-European Danone Danone, the owner of the Evian and Activia brands, has consolidated its European media account into Group M, as part of its ongoing global media review, with MEC retaining the £40 million UK account.     ZenithOptimedia's party is tainted by deep-rooted problems at UK operation Last week's 25-year celebrations of the pioneering agency ZenithOptimedia should have been an industry high-water mark, so why did it feel more like a washout?     The rise of Maxus from small shop to big hitter Last week's L'Oréal win has confirmed the coming of age of Group M's youngest media agency, Arif Durrani writes.     Decoding the future at Mindshare's Huddle Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.     Google looks to emulate TV with upfront ad deals Does the one-year agreement between MediaVest and Google represent the future of digital trading, David Benady asks.     Edwards plays the long, start-up game at Beyond The head of Manning Gottlieb OMD's start-up division admits it would not exist without goodwill and resolve. By Louise Ridley.     Innovative C4 hoping its diversity can make up the numbers for advertisers Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.     Are there privacy concerns around Amscreen tech? The OptimEyes technology rolling out at Tesco petrol stations is a long way from Minority Report, Mark Banham finds.     We can learn more from social media managers than how to sell snake oil   Latest blogs   Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     The Muppets and biscuit tins - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.   Digital Agency Sales Account Manager , Mumsnet Competitive (commensurate with experience), Kentish Town, London Comms Account Manager - FMCG Clients- Up to £45k , SYLEX Recruitment £40000 to £45000 per annum, London Media Sales Executive , Inapub £22,500 -25,000 + Bonus., London or Cambridge Business Development Manager , Formula Won Up to £30k + great comm, London Account Manager £35,000 + commission + benefits , Media Square Recruitment £35,000 + commission + benefits, London

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