| The rise of the prankvert: a controversial emerging content trend | | 25 November 2013, 12:48PM |  Brands are well aware that they should be producing entertaining and shareable content; but with over one hundred hours of video uploaded to YouTube every minute, the competition for attention is high. In a quest to crack the content challenge, this year has seen a host of content strategies launched, with mixed results.
| | | | Digital and Christmas advertising - have we missed a trick? | | 25 November 2013, 11:50AM |  Every November we're bombarded by the latest Christmas ads from retailers and brands aiming to instil in us that warm fuzzy feeling in time for the festive period. And as the nationals and trade press pour over each new ad, what's apparent is that in an age where digital advertising is supposed to reign supreme, TV advertising at Christmas remains the first priority.
| | | | Infographic: Social media and the UK | | 25 November 2013, 11:43AM |  The UK is the most social country in the world. According to data from Offerpop social marketing, 95% of 16- to 20-year-old Brits have used Facebook in the past month but it’s the 25- to 34-year-old age group that are the most socially-active online.
| | | | Pythons return with the Holy Grail of social media - a Reddit AMA | | 22 November 2013, 12:38PM |  Christmas came early for British comedy fans yesterday as classic sketch troupe Monty Python announced that they would be returning for a one of show next summer. The team, who shot to fame with their sketch show and three films, will play one final show at the O2 Arena in London.
| | | | The next generation of apps | | 22 November 2013, 10:22AM |  Entertainment has always been the sector that has dominated the app world- Candy Crush, Angry Birds, Fifa; they’ve all had us hooked. However, as we have seen throughout the year, the mobile spotlight is really on the emerging markets. There is no wonder why when looking at the explosive growth in these regions. By 2017 Ovum expects China, India, and Indonesia, to have 3 billion mobile connections between them. The handset manufacturers have certainly not turned a blind eye with Nokia, Samsung and Apple, to name a few looking to the emerging markets to connect the next billion customers. When it comes to apps and mobile content though, is a cookie cutter approach going to work? We know for a fact that providing customers with the same set of apps available in the West just isn't going to cut it.
| | | | | | | | | | | | | National Freelance Day: some tips for those going it alone | | 21 November 2013, 2:38PM |  Freelancing is increasingly becoming a chosen career path for many workers in the UK. At the same time businesses are turning to freelancers for their specialist skills and to help capitalise on new opportunities. On Elance, over the past year alone, we have seen a 51% increase in the number of people becoming freelancers in the UK.
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