marketing your business online: Media PM - The Independent, Google, BuzzFeed, commercial radio, Maxus

Thursday, 7 November 2013

Media PM - The Independent, Google, BuzzFeed, commercial radio, Maxus


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07th November 2013

Indy editor goes 'back to the future' with redesign

Amol Rajan hopes to make his mark with a newspaper makeover that he promises will be a 'classic with a twist'. Arif Durrani reports.

Google looks to emulate TV with upfront ad deals

Does the one-year agreement between MediaVest and Google represent the future of digital trading, David Benady asks.

Lessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm

One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.

Is commercial radio having a renaissance?

Commercial radio as a whole is on the up against the BBC, even if it remains a two-horse race, Mark Banham writes.

The rise of Maxus from small shop to big hitter

Last week's L'Oréal win has confirmed the coming of age of Group M's youngest media agency, Arif Durrani writes.

ZenithOptimedia's party is tainted by deep-rooted problems at UK operation

Last week's 25-year celebrations of the pioneering agency ZenithOptimedia should have been an industry high-water mark, so why did it feel more like a washout?

Can media agencies cook?

Media buying is certainly not a piece of cake. But can agencies cook a cake?

ITV set for bumper Christmas as cost of X Factor ads soars

ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.

Twitter IPO valuation set at $14.2bn

Twitter's highly-anticipated flotation will happen today at the New York Stock Exchange, where the company will be priced at $26 (£16) a share, valuing the social network at $14.2bn (£8.9bn)

Yahoo's @Queen_uk series: an exclusive preview

It's Gin O'Clock. Or it will be at 5pm on Friday 15 November when Yahoo launches an online comedy series, based on the marvellous @Queen_uk Twitter account.

Instagram generates six times more mobile data than Vine, says report

Instagram video generated six times more mobile data volume than rival Vine during the past three months, according to mobile operator data analysed by Citrix.

$The Economist launches ads debating spying, fracking and EU membership$

The Economist launches ads debating spying, fracking and EU membership

The Economist has launched the latest burst of its 'Where Do You Stand?' poster campaign across London today.

The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story

The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.

The definitive lowdown on Facebook's Q3 performance

Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.

The viewability of digital ads at a glance

Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

Newspaper publishers keen for overdose of tablets

The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.

Why the CMA is opening up its membership to media agencies

As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.